Global Marketing Standardization - -Production of uniform products that can be sold the same way all over the world. -Multi domestic strategy - -Subsidiaries of multinational firms are allowed to compete independently in domestic markets. -External Environments Facing Global Markets - -Culture, E...
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b2c - -business to consumer -b2b - -business to business -c2c - -consumer to consumer -customer relationship management - -a business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty among the firm's most valued customers.
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Add to cartb2c - -business to consumer -b2b - -business to business -c2c - -consumer to consumer -customer relationship management - -a business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty among the firm's most valued customers.
Customer Relationship Management - -Using information about customers to create marketing strategies that develop and sustain desirable customer relationships -customers - -The purchasers of organizations' products; the focal point of all marketing activities -exchanges - -the provision or tr...
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Add to cartCustomer Relationship Management - -Using information about customers to create marketing strategies that develop and sustain desirable customer relationships -customers - -The purchasers of organizations' products; the focal point of all marketing activities -exchanges - -the provision or tr...
Global Marketing Standardization - -Production of uniform products that can be sold the same way all over the world. -Multi domestic strategy - -Subsidiaries of multinational firms are allowed to compete independently in domestic markets. -External Environments Facing Global Markets - -Culture...
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Add to cartGlobal Marketing Standardization - -Production of uniform products that can be sold the same way all over the world. -Multi domestic strategy - -Subsidiaries of multinational firms are allowed to compete independently in domestic markets. -External Environments Facing Global Markets - -Culture...
Marketing - -• Marketing is undertaken by businesses with the intention of generating sales by satisfying customers' needs and wants. • As consumers, we are constantly exposed to all aspects of the marketing process. • Statistics reveal that more than 70% of new products launched on the mar...
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Add to cartMarketing - -• Marketing is undertaken by businesses with the intention of generating sales by satisfying customers' needs and wants. • As consumers, we are constantly exposed to all aspects of the marketing process. • Statistics reveal that more than 70% of new products launched on the mar...
Marketing Mix or 4 P's: - -Product Price Place Promotion -Core Aspects of Marketing: - --Marketing helps create value -Marketing affects various stakeholders -Marketing can be performed by both individuals and organizations -Marketing is about satisfying customer needs and wants -Ma...
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Add to cartMarketing Mix or 4 P's: - -Product Price Place Promotion -Core Aspects of Marketing: - --Marketing helps create value -Marketing affects various stakeholders -Marketing can be performed by both individuals and organizations -Marketing is about satisfying customer needs and wants -Ma...
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