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BS2101 - Principles of Marketing - FULL NOTES
- Study guide • 60 pages • 2019
- $39.33
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LECTURE 1: Introduction to Marketing and Global Marketing
LETURE 2: Strategic Market Planning and Market Research
LECTURE 3: Marketing Strategy – Segmentation, Targeting and Positioning
LECTURE 4 & 5: Understand Consumers and Business Markets
LECTURE 6: Product Management
LECTURE 7: Product Management 2: Branding & Packaging
Study guide
BS2101 - Principles of Marketing - FULL NOTES
Last document update:
ago
LECTURE 1: Introduction to Marketing and Global Marketing LETURE 2: Strategic Market Planning and Market Research LECTURE 3: Marketing Strategy – Segmentation, Targeting and Positioning LECTURE 4 & 5: Understand Consumers and Business Markets LECTURE 6: Product Management LECTURE 7: Product Management 2: Branding & Packaging
$39.33
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