Marketing fundamentals

Summary of the book 'Marketing fundamentals an international perspective' by Bronis Verhage. Chapter 1: 1.1, 1.2, 1.3, 1.4 Chapter 2: 2.1, 2.3, 2.4, 2.5, 2.7 Chapter 3: 3.1, 3.2, 3.3. Chapter 4: 4.1, 4.2, 4.3 , 4.4, 4.5 Chapter 6: 6.1, 6.2, 6.3, 6.4, 6.5 Chapter 7: 7.1, 7.2, 7.4, 7.8 Chapter 8: 8.1, 8.2 Chapter 9: 9.1, 9.2, 9.3, 9.5, 9.6 Chapter 12: 12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8 Chapter 13: 13.1, 13.2, 13.2

• Summary
•  • 72 pages • 
• By  yaraablok

Summaries for Marketing OAT NHTV Chapters 1-2-3-4-6-7-9-10-11-12-13

• Summary
•  • 67 pages • 
• By  daniellepeeters

This summary contains allmost the information (except for paragraph 4.6, chapter 12!! and including marketing.com chapter 5) that you will need for the exam marketing planning in term B of the first year of International Leisure and Tourism Management.

• Summary
•  • 72 pages • 
• By  studentsnhtv

Summary marketing fundamentals, Bronis Verhage. NHTV marketing year 2 2015/2016. Chapter 1 (1.1, 1.2, 1.3, 1.4), 2 (2.1, 2.3, 2.4, 2.5, 2.7), 3 (3.1, 3.2, 3.3), 4 (4.1, 4.2, 4.3, 4.4, 4.5), 6 (6.1, 6.2, 6.3, 6.4, 6.5), 7 (7.1, 7.2, 7.4, 7.8), 8 (8.1, 8.2), 9 (9.1, 9.2, 9.3, 9.5, 9.6), 12 (12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8) and 13 (13.1, 13.2, 13.3).

• Summary
•  • 35 pages • 
• By  NHTVstudent

Perfect summary for passing the exam has also ensured that I got my first year certificate.

• Summary
•  • 8 pages • 
• By  Larissapaa

Summary of the chapter 8, 9, 10, 11, 12, 13 and 14.

• Summary
•  • 41 pages • 
• By  Yayamomo

Summary of the book 'Marketing Fundamentals' by Bronis Verhage. Covered in the summary: Chapter 1 page 7 - 34 Chapter 2 (2.1, 2.7, 2.8) Chapter 6 (6.1, 6.2, 6.3) Chapter 7 (7.1, 7.4, 7.8) Chapter 9 (9.1 - 9.5) Chapter 10 (10.1 - 10.6) Chapter 12 (12.1 - 12.4) Chapter 13 (13.1, 13.2.1, 13.2.2, 13.2.3)

• Summary
•  • 34 pages • 
• By  juliavanveen

Summary of the book Marketing Fundamentals.

• Summary
•  • 23 pages • 
• By  eliftemel

The summary is based on: - Notes from the lectures of Marketing 2, given by S. Widdershoven of European Studies year 2; - Number of notes of Verhage Marketing Fundamentals, chapters: 7, 8, 9, 10, 11, 12, 13, 14 The summary contains a comprehensive explanation of the 4 P's. There are many examples and charts incorporated to clarify everything. In addition, there are some short exercise questions that were asked during the lectures. Content: - Product (Product Life Cycle, Consumer Goods, ...

• Summary
•  • 38 pages • 
• By  RosellavH

abstract marketing fundamentals H1-7, 9, 12-15

• Summary
•  • 6 pages • 
• By  Koen257

Summary of Marketing Fundamentals, An international perspective. The following chapters and paragraphs are included in this summary: - Chapter 1 - Chapter 2.1, 2.7 and 2.8 - Chapter 6.1, 6.2 and 6.3 - Chapter 7.1, 7.4 and 7.8 - Chapter 9.1, 9.2, 9.3, 9.4, 9.5 and 9.6 - Chapter 10.1, 10.2, 10.3, 10.4, 10.5 and 10.6 - Chapter 12.1, 12.2, 12.3 and 12.4 - Chapter 13.1 and 13.2

• Summary
•  • 50 pages • 
• By  iris2802

This document sums up Chapter 7 "Product strategy and services marketing" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how d...

• Summary
•  • 10 pages • 
• By  MiAmG

This document sums up Chapter 6 "Market segmentation and positioning" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep ...

• Summary
•  • 10 pages • 
• By  MiAmG

This document sums up Chapter 5 "Marketing research and marketing information" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself ...

• Summary
•  • 9 pages • 
• By  MiAmG

This document sums up Chapter 2 "Strategy development and marketing planning" (sorry for the mistake in the title) of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are detai...

• Summary
•  • 16 pages • 
• By  MiAmG

This document sums up Chapter 3 "The marketing environment" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want t...

• Summary
•  • 10 pages • 
• By  MiAmG

This document sums up Chapter 1 "What is marketing" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want to dive i...

• Summary
•  • 10 pages • 
• By  MiAmG

A short summary of a few chapters of marketing fundamentals. Is useful for the 1st year test of the NHTV in online marketing and communication. summary concludes the following: - Chapter 1 (page 7 – 37) - Chapter 2 (2.1, 2.7, 2.8) - Chapter 6 ( 6.1, 6.2, 6.3) - Chapter 7 (7.1) - Chapter 12 ( 12.1, 12.2, 12.3, and 12.4) - Chapter 13 (13.1 and 13.2) - Chapter 9 (9.1, 9.2, 9.3, 9.4, 9.5) - Chapter 10 (10.1 - 10.6)

• Summary
•  • 16 pages • 
• By  britlise

This document sums up the first half of Chapter 12 "Buying behaviour" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep ...

• Summary
•  • 6 pages • 
• By  MiAmG

This document gives definitons for important terms of the book "Marketing Fundamentals" by Bronis Verhage, I created this document additionally to the summaries. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want to dive int...

• Summary
•  • 3 pages • 
• By  MiAmG