TEST BANK FOR CONSUMER BEHAVIOUR: BUYING,
HAVING, AND BEING, CANADIAN EDITION, 9TH EDITION,
2024 BY MICHAEL R. SOLOMON CHAPTERS 1 – 15|
GRADED A+ 2025
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
,B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
, 4) The vexpanded vview vof vthe vexchange vthat vincludes vthe vissues vthat vinfluence vthe
consumer vbefore, vduring, vand vafter va vpurchase vis vcalled:
v
A) the vvalue.
B) the vstrategic vfocus.
C) the vpre-sell vstrategy.
D) the vconsumptionvprocess.
v ANSWER: v D
Type: vMC Page vRef: v3
Skill: v Concept
v
Objective: v L1-01 vConsumer vbehaviour vis va vprocess.
5) Gail vdecides vto vtake va vbreak vfrom vstudying vand vgoes vonline vto vcheck vthings vout. vShe
connects vwith vone vof vthe vproduct vdiscussion vgroups vthat vshe vparticipates vin. vThis vis van
v
example vof va:
v
A) lifestyle vdiscussion.
B) brand vcompetition.
C) consumption vcommunity.
D) marketplace vcompetition.
v ANSWER: v C
Type: vMC Page vRef: v2
Skill: v Application
v
Objective: v L1-01 vConsumer vbehaviour vis va vprocess.
6) If va vproduct vsucceeds vin vsatisfying vneeds vand vis vpurchased vover vand vover vagain, vit vmost
likely vhas vattained:
v
A) product vseparation.
B) brand vloyalty.
C) lifestyle vvariation.
D) purchase vconception.
ANSWER: v B
Type: vMC Page vRef: v2
Skill: v Concept
v
HAVING, AND BEING, CANADIAN EDITION, 9TH EDITION,
2024 BY MICHAEL R. SOLOMON CHAPTERS 1 – 15|
GRADED A+ 2025
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
,B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
, 4) The vexpanded vview vof vthe vexchange vthat vincludes vthe vissues vthat vinfluence vthe
consumer vbefore, vduring, vand vafter va vpurchase vis vcalled:
v
A) the vvalue.
B) the vstrategic vfocus.
C) the vpre-sell vstrategy.
D) the vconsumptionvprocess.
v ANSWER: v D
Type: vMC Page vRef: v3
Skill: v Concept
v
Objective: v L1-01 vConsumer vbehaviour vis va vprocess.
5) Gail vdecides vto vtake va vbreak vfrom vstudying vand vgoes vonline vto vcheck vthings vout. vShe
connects vwith vone vof vthe vproduct vdiscussion vgroups vthat vshe vparticipates vin. vThis vis van
v
example vof va:
v
A) lifestyle vdiscussion.
B) brand vcompetition.
C) consumption vcommunity.
D) marketplace vcompetition.
v ANSWER: v C
Type: vMC Page vRef: v2
Skill: v Application
v
Objective: v L1-01 vConsumer vbehaviour vis va vprocess.
6) If va vproduct vsucceeds vin vsatisfying vneeds vand vis vpurchased vover vand vover vagain, vit vmost
likely vhas vattained:
v
A) product vseparation.
B) brand vloyalty.
C) lifestyle vvariation.
D) purchase vconception.
ANSWER: v B
Type: vMC Page vRef: v2
Skill: v Concept
v
