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Consumer and Organisational Behaviour notes
- ISBN: 9781784483555
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View all 1 notes for Consumer and Organisational Behaviour, written by . All Consumer and Organisational Behaviour notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Consumer and Organisational Behaviour summary or other study material that matches your study style perfectly, and studying will be a breeze.
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1. Analysis of Sue’s advertisement campaign In her advertisement campaign for an insurance company, Sue used the peripheral route of the Elaboration Likelihood Model which has a relatively low involvement of the receiver. Unlike the central persuasion process, the peripheral route did not contain a detailed description of the insurance policies but rather contained imagery and humour that caught the eye of the recipient but failed to fully inform them on the application and merits. Due to lack...
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1. Analysis of Sue’s advertisement campaign In her advertisement campaign for an insurance company, Sue used the peripheral route of the Elaboration Likelihood Model which has a relatively low involvement of the receiver. Unlike the central persuasion process, the peripheral route did not contain a detailed description of the insurance policies but rather contained imagery and humour that caught the eye of the recipient but failed to fully inform them on the application and merits. Due to lack...
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Newest Consumer and Organisational Behaviour summaries
1. Analysis of Sue’s advertisement campaign In her advertisement campaign for an insurance company, Sue used the peripheral route of the Elaboration Likelihood Model which has a relatively low involvement of the receiver. Unlike the central persuasion process, the peripheral route did not contain a detailed description of the insurance policies but rather contained imagery and humour that caught the eye of the recipient but failed to fully inform them on the application and merits. Due to lack...
- Case
- • 12 pages •
1. Analysis of Sue’s advertisement campaign In her advertisement campaign for an insurance company, Sue used the peripheral route of the Elaboration Likelihood Model which has a relatively low involvement of the receiver. Unlike the central persuasion process, the peripheral route did not contain a detailed description of the insurance policies but rather contained imagery and humour that caught the eye of the recipient but failed to fully inform them on the application and merits. Due to lack...
Do you have documents that match this book? Sell them and earn money with your knowledge!
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