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# Business Research Methods

## William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin - ISBN: 9781111826925

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On this page you find summaries, notes, study guides and many more for the textbook Business Research Methods, written by William G. Zikmund, Barry J. Babin, Jon C. Carr & Mitch Griffin. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like and Follow-Up, Univariate Statistical Analysis, Sampling Designs and Sampling Procedures, Oral Presentation, Observation, Multivariate Statistical Analysis, Measurement & Experimental Research will be dealt with.

## Popular summaries Business Research Methods Notes

Chapter 17—Determination of Sample Size: A Review of Statistical Theory TRUE/FALSE 1. The primary purpose of inferential statistics is to make a judgment about a population. T PTS: 1 DIF: Moderate REF: p. 410 OBJ: LO: 17-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Population parameters are measured characteristics of a specific population. T PTS: 1 DIF: Moderate REF: p. 410 OBJ: LO: 17-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms...

- Exam (elaborations)
- • 16 pages •

Chapter 17—Determination of Sample Size: A Review of Statistical Theory TRUE/FALSE 1. The primary purpose of inferential statistics is to make a judgment about a population. T PTS: 1 DIF: Moderate REF: p. 410 OBJ: LO: 17-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Population parameters are measured characteristics of a specific population. T PTS: 1 DIF: Moderate REF: p. 410 OBJ: LO: 17-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms...

Chapter 20—Basic Data Analysis: Descriptive Statistics TRUE/FALSE 1. Descriptive statistics can summarize responses from large numbers of respondents in a few simple statistics. T PTS: 1 DIF: Moderate REF: p. 484 OBJ: LO: 20-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. All statistics that are appropriate to use for higher-order scales (ratio scales are the highest) are also appropriate to use with lower-order scales (nominal scales are the lowest). ...

- Exam (elaborations)
- • 16 pages •

Chapter 20—Basic Data Analysis: Descriptive Statistics TRUE/FALSE 1. Descriptive statistics can summarize responses from large numbers of respondents in a few simple statistics. T PTS: 1 DIF: Moderate REF: p. 484 OBJ: LO: 20-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. All statistics that are appropriate to use for higher-order scales (ratio scales are the highest) are also appropriate to use with lower-order scales (nominal scales are the lowest). ...

Chapter 21—Univariate Statistical Analysis 1. Univariate statistical analysis tests hypotheses involving only one variable. T PTS: 1 DIF: Easy REF: p. 507 OBJ: LO: 21-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. Multivariate statistic analyses require five or more variables. F Multivariate statistical analysis test hypotheses and models involving multiple (three or more) variables or sets of variables. PTS: 1 DIF: Moderate REF: p. 507 OBJ: LO: 21-01 ...

- Exam (elaborations)
- • 15 pages •

Chapter 21—Univariate Statistical Analysis 1. Univariate statistical analysis tests hypotheses involving only one variable. T PTS: 1 DIF: Easy REF: p. 507 OBJ: LO: 21-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. Multivariate statistic analyses require five or more variables. F Multivariate statistical analysis test hypotheses and models involving multiple (three or more) variables or sets of variables. PTS: 1 DIF: Moderate REF: p. 507 OBJ: LO: 21-01 ...

Chapter 1—The Role of Business Research TRUE/FALSE 1. Business research can be directed toward an element of an organization’s internal operations. PTS: 1 DIF: Moderate REF: p. 3 OBJ: LO: 01-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Researchers in different functional areas of a business differ in the respect that they typically use different research methods. While researchers in different functional areas may investigate different phenomena, t...

- Exam (elaborations)
- • 12 pages •

Chapter 1—The Role of Business Research TRUE/FALSE 1. Business research can be directed toward an element of an organization’s internal operations. PTS: 1 DIF: Moderate REF: p. 3 OBJ: LO: 01-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Researchers in different functional areas of a business differ in the respect that they typically use different research methods. While researchers in different functional areas may investigate different phenomena, t...

Chapter 3—Theory Building. All Answers 1. A theory is an abstract, untestable explanation of some events. F A theory is testable. PTS: 1 DIF: Moderate REF: p. 38 OBJ: LO: 03-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Knowledge and confirmation are the two purposes of theory. F Understanding and predicting are the two purposes of theory. PTS: 1 DIF: Moderate REF: p. 38 OBJ: LO: 03-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 3...

- Exam (elaborations)
- • 12 pages •

Chapter 3—Theory Building. All Answers 1. A theory is an abstract, untestable explanation of some events. F A theory is testable. PTS: 1 DIF: Moderate REF: p. 38 OBJ: LO: 03-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Knowledge and confirmation are the two purposes of theory. F Understanding and predicting are the two purposes of theory. PTS: 1 DIF: Moderate REF: p. 38 OBJ: LO: 03-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 3...

Chapter 6—Problem Definition: The Foundation of Business Research TRUE/FALSE 1. A decision statement is a written expression of the key question(s) that a research user wishes to answer. T PTS: 1 DIF: Moderate REF: p. 107 OBJ: LO: 06-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The term problem definition refers to the process of defining and developing a decision statement and the steps involved in translating it into more precise research terminology, i...

- Exam (elaborations)
- • 17 pages •

Chapter 6—Problem Definition: The Foundation of Business Research TRUE/FALSE 1. A decision statement is a written expression of the key question(s) that a research user wishes to answer. T PTS: 1 DIF: Moderate REF: p. 107 OBJ: LO: 06-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The term problem definition refers to the process of defining and developing a decision statement and the steps involved in translating it into more precise research terminology, i...

Chapter 19—Editing and Coding: Transforming Raw Data into Information 1. Raw data lends itself well to analysis. F Raw data are the unedited response from a respondent exactly as indicated by that respondent and may not be in a form that lends itself well to data analysis. PTS: 1 DIF: Moderate REF: p. 459 OBJ: LO: 19-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Mistakes that are made by the respondent in a phone survey are called nonrespondent errors....

- Exam (elaborations)
- • 16 pages •

Chapter 19—Editing and Coding: Transforming Raw Data into Information 1. Raw data lends itself well to analysis. F Raw data are the unedited response from a respondent exactly as indicated by that respondent and may not be in a form that lends itself well to data analysis. PTS: 1 DIF: Moderate REF: p. 459 OBJ: LO: 19-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Mistakes that are made by the respondent in a phone survey are called nonrespondent errors....

Chapter 23—Bivariate Statistical Analysis: Measures of Association TRUE/FALSE 1. Measure of association is a general term that refers to causality. : F Measure of association is a general term that refers to a number of bivariate statistical techniques used to measure the strength of a relationship between two variables, and causality is not always hypothesized or determined. PTS: 1 DIF: Moderate REF: p. 561 OBJ: LO: 23-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Compr...

- Exam (elaborations)
- • 15 pages •

Chapter 23—Bivariate Statistical Analysis: Measures of Association TRUE/FALSE 1. Measure of association is a general term that refers to causality. : F Measure of association is a general term that refers to a number of bivariate statistical techniques used to measure the strength of a relationship between two variables, and causality is not always hypothesized or determined. PTS: 1 DIF: Moderate REF: p. 561 OBJ: LO: 23-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Compr...

Chapter 24—Multivariate Statistical Analysis TRUE/FALSE 1. Multivariate statistical analysis permit the researcher to consider the effects of three or more variables at the same time. T PTS: 1 DIF: Moderate REF: p. 583 OBJ: LO: 24-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The variate is a mathematical way in which a set of variables can be represented with one equation. T PTS: 1 DIF: Moderate REF: p. 583 OBJ: LO: 24-01 NAT: AACSB Reflective Thinking...

- Exam (elaborations)
- • 16 pages •

Chapter 24—Multivariate Statistical Analysis TRUE/FALSE 1. Multivariate statistical analysis permit the researcher to consider the effects of three or more variables at the same time. T PTS: 1 DIF: Moderate REF: p. 583 OBJ: LO: 24-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The variate is a mathematical way in which a set of variables can be represented with one equation. T PTS: 1 DIF: Moderate REF: p. 583 OBJ: LO: 24-01 NAT: AACSB Reflective Thinking...

Chapter 9—Survey Research: An Overview. All Answers 1. The purpose of survey research is to collect secondary data. F The purpose of survey research is to collect primary data. PTS: 1 DIF: Moderate REF: p. 185 OBJ: LO: 09-01 NAT: AACSB Reflect ive Thinking| CB&E Model Research| Blooms Comprehension 2. The people who answer survey questions are called respondents. T PTS: 1 DIF: Easy REF: p. 185 OBJ: LO: 09-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 3. Most survey r...

- Exam (elaborations)
- • 18 pages •

Chapter 9—Survey Research: An Overview. All Answers 1. The purpose of survey research is to collect secondary data. F The purpose of survey research is to collect primary data. PTS: 1 DIF: Moderate REF: p. 185 OBJ: LO: 09-01 NAT: AACSB Reflect ive Thinking| CB&E Model Research| Blooms Comprehension 2. The people who answer survey questions are called respondents. T PTS: 1 DIF: Easy REF: p. 185 OBJ: LO: 09-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 3. Most survey r...

## Latest notes & summaries Business Research Methods Notes

Chapter 16—Sampling Designs and Sampling Procedures TRUE/FALSE 1. A census is any complete group whose members share some common set of characteristics. F This is a population (universe). A census is an investigation of all the individual elements that make up the population. PTS: 1 DIF: Moderate REF: p. 385 OBJ: LO: 16-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. A poll is an investigation of all the individual elements that make up the population. F ...

- Exam (elaborations)
- • 17 pages •

Chapter 16—Sampling Designs and Sampling Procedures TRUE/FALSE 1. A census is any complete group whose members share some common set of characteristics. F This is a population (universe). A census is an investigation of all the individual elements that make up the population. PTS: 1 DIF: Moderate REF: p. 385 OBJ: LO: 16-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. A poll is an investigation of all the individual elements that make up the population. F ...

Chapter 17—Determination of Sample Size: A Review of Statistical Theory TRUE/FALSE 1. The primary purpose of inferential statistics is to make a judgment about a population. T PTS: 1 DIF: Moderate REF: p. 410 OBJ: LO: 17-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Population parameters are measured characteristics of a specific population. T PTS: 1 DIF: Moderate REF: p. 410 OBJ: LO: 17-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms...

- Exam (elaborations)
- • 16 pages •

Chapter 21—Univariate Statistical Analysis 1. Univariate statistical analysis tests hypotheses involving only one variable. T PTS: 1 DIF: Easy REF: p. 507 OBJ: LO: 21-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. Multivariate statistic analyses require five or more variables. F Multivariate statistical analysis test hypotheses and models involving multiple (three or more) variables or sets of variables. PTS: 1 DIF: Moderate REF: p. 507 OBJ: LO: 21-01 ...

- Exam (elaborations)
- • 15 pages •

Chapter 22—Bivariate Statistical Analysis: Differences Between Two Variables TRUE/FALSE 1. Tests are bivariate tests of differences when they involve only two variables: a variable that acts like a dependent variable and a variable that acts as a classification variable. T PTS: 1 DIF: Moderate REF: p. 529 OBJ: LO: 22-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. If a researcher is interested in whether males switch jobs more frequently than do females, thi...

- Exam (elaborations)
- • 14 pages •

Chapter 22—Bivariate Statistical Analysis: Differences Between Two Variables TRUE/FALSE 1. Tests are bivariate tests of differences when they involve only two variables: a variable that acts like a dependent variable and a variable that acts as a classification variable. T PTS: 1 DIF: Moderate REF: p. 529 OBJ: LO: 22-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. If a researcher is interested in whether males switch jobs more frequently than do females, thi...

Chapter 12—Experimental Research TRUE/FALSE 1. Experimental research attempts to find causal relationships among variables. T PTS: 1 DIF: Moderate REF: p. 254 OBJ: LO: 12-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. In an experiment, the researcher manipulates the dependent variable and measures its effect on the independent variable. F The researcher manipulates the independent variable(s) and measures its effect on the dependent variable. PTS: 1 ...

- Exam (elaborations)
- • 27 pages •

Chapter 12—Experimental Research TRUE/FALSE 1. Experimental research attempts to find causal relationships among variables. T PTS: 1 DIF: Moderate REF: p. 254 OBJ: LO: 12-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. In an experiment, the researcher manipulates the dependent variable and measures its effect on the independent variable. F The researcher manipulates the independent variable(s) and measures its effect on the dependent variable. PTS: 1 ...

Chapter 13—Measurement TRUE/FALSE 1. Measurement is the process of describing some property of a phenomenon, usually by assigning numbers, in a reliable and valid way. T PTS: 1 DIF: Easy REF: p. 289 OBJ: LO: 13-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. In measurement, whenever a number is used to assign a value to an observation, the researcher must assign this number according to some predetermined rule. T PTS: 1 DIF: Moderate REF: p. 289 OBJ: LO: 1...

- Exam (elaborations)
- • 18 pages •

Chapter 13—Measurement TRUE/FALSE 1. Measurement is the process of describing some property of a phenomenon, usually by assigning numbers, in a reliable and valid way. T PTS: 1 DIF: Easy REF: p. 289 OBJ: LO: 13-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. In measurement, whenever a number is used to assign a value to an observation, the researcher must assign this number according to some predetermined rule. T PTS: 1 DIF: Moderate REF: p. 289 OBJ: LO: 1...

Chapter 23—Bivariate Statistical Analysis: Measures of Association TRUE/FALSE 1. Measure of association is a general term that refers to causality. : F Measure of association is a general term that refers to a number of bivariate statistical techniques used to measure the strength of a relationship between two variables, and causality is not always hypothesized or determined. PTS: 1 DIF: Moderate REF: p. 561 OBJ: LO: 23-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Compr...

- Exam (elaborations)
- • 15 pages •

Chapter 24—Multivariate Statistical Analysis TRUE/FALSE 1. Multivariate statistical analysis permit the researcher to consider the effects of three or more variables at the same time. T PTS: 1 DIF: Moderate REF: p. 583 OBJ: LO: 24-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The variate is a mathematical way in which a set of variables can be represented with one equation. T PTS: 1 DIF: Moderate REF: p. 583 OBJ: LO: 24-01 NAT: AACSB Reflective Thinking...

- Exam (elaborations)
- • 16 pages •

Chapter 11—Observation 1. It is typical in observation studies for the observer to ask questions of the person who is being observed. F No questioning or communication with people is needed in observation. PTS: 1 DIF: Moderate REF: p. 236 OBJ: LO: 11-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Attitudes can be observed. F The observation method takes into account a wide variety of behavior, but researchers cannot directly observe cognitive phenomen...

- Exam (elaborations)
- • 17 pages •

Chapter 11—Observation 1. It is typical in observation studies for the observer to ask questions of the person who is being observed. F No questioning or communication with people is needed in observation. PTS: 1 DIF: Moderate REF: p. 236 OBJ: LO: 11-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Attitudes can be observed. F The observation method takes into account a wide variety of behavior, but researchers cannot directly observe cognitive phenomen...

Chapter 25—Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up TRUE/FALSE 1. In the communication process, the medium is the receiver or destination of the message. : F The medium is the way in which the message is delivered to the audience. The audience is the receiver or destination of the message. PTS: 1 DIF: Moderate REF: p. 611 OBJ: LO: 25-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The report format is a standard out...

- Exam (elaborations)
- • 16 pages •

Chapter 25—Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up TRUE/FALSE 1. In the communication process, the medium is the receiver or destination of the message. : F The medium is the way in which the message is delivered to the audience. The audience is the receiver or destination of the message. PTS: 1 DIF: Moderate REF: p. 611 OBJ: LO: 25-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The report format is a standard out...