ISBN: Author(s): Language: Publisher: Edition: Edition:

# Business Research Methods

## William G. Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griffin - ISBN: 9781111826925

ISBN: Author(s): Language: Publisher: Edition: Edition:

On this page you find summaries, notes, study guides and many more for the study book Business Research Methods, written by William G. Zikmund, Barry J. Babin, Jon C. Carr & Mitch Griffin. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like and Follow-Up, Univariate Statistical Analysis, Sampling Designs and Sampling Procedures, Oral Presentation, Multivariate Statistical Analysis, Fieldwork, Editing and Coding: Transforming Raw Data into Information & Determination of Sample Size: A Review of Statistical Theory will be dealt with.

## Popular summaries Business Research Methods Notes

### Chapter 16—Sampling Designs and Sampling Procedures. All Answers

### Chapter 16—Sampling Designs and Sampling Procedures. All Answers

Chapter 16—Sampling Designs and Sampling Procedures TRUE/FALSE 1. A census is any complete group whose members share some common set of characteristics. F This is a population (universe). A census is an investigation of all the individual elements that make up the population. PTS: 1 DIF: Moderate REF: p. 385 OBJ: LO: 16-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. A poll is an investigation of all the individual elements that make up the population. F ...

- Exam
- • 17 pages •

### Exam

## Chapter 16—Sampling Designs and Sampling Procedures. All Answers

Last document update: agoChapter 16—Sampling Designs and Sampling Procedures TRUE/FALSE 1. A census is any complete group whose members share some common set of characteristics. F This is a population (universe). A census is an investigation of all the individual elements that make up the population. PTS: 1 DIF: Moderate REF: p. 385 OBJ: LO: 16-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. A poll is an investigation of all the individual elements that make up the population. F ...

### Chapter 17—Determination of Sample Size: A Review of Statistical Theory. All Answers

### Chapter 17—Determination of Sample Size: A Review of Statistical Theory. All Answers

Chapter 17—Determination of Sample Size: A Review of Statistical Theory TRUE/FALSE 1. The primary purpose of inferential statistics is to make a judgment about a population. T PTS: 1 DIF: Moderate REF: p. 410 OBJ: LO: 17-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Population parameters are measured characteristics of a specific population. T PTS: 1 DIF: Moderate REF: p. 410 OBJ: LO: 17-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms...

- Exam
- • 16 pages •

### Exam

## Chapter 17—Determination of Sample Size: A Review of Statistical Theory. All Answers

Last document update: agoChapter 17—Determination of Sample Size: A Review of Statistical Theory TRUE/FALSE 1. The primary purpose of inferential statistics is to make a judgment about a population. T PTS: 1 DIF: Moderate REF: p. 410 OBJ: LO: 17-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Population parameters are measured characteristics of a specific population. T PTS: 1 DIF: Moderate REF: p. 410 OBJ: LO: 17-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms...

### Chapter 20—Basic Data Analysis: Descriptive Statistics. All Answers

### Chapter 20—Basic Data Analysis: Descriptive Statistics. All Answers

Chapter 20—Basic Data Analysis: Descriptive Statistics TRUE/FALSE 1. Descriptive statistics can summarize responses from large numbers of respondents in a few simple statistics. T PTS: 1 DIF: Moderate REF: p. 484 OBJ: LO: 20-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. All statistics that are appropriate to use for higher-order scales (ratio scales are the highest) are also appropriate to use with lower-order scales (nominal scales are the lowest). ...

- Exam
- • 16 pages •

### Exam

## Chapter 20—Basic Data Analysis: Descriptive Statistics. All Answers

Last document update: agoChapter 20—Basic Data Analysis: Descriptive Statistics TRUE/FALSE 1. Descriptive statistics can summarize responses from large numbers of respondents in a few simple statistics. T PTS: 1 DIF: Moderate REF: p. 484 OBJ: LO: 20-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. All statistics that are appropriate to use for higher-order scales (ratio scales are the highest) are also appropriate to use with lower-order scales (nominal scales are the lowest). ...

### Chapter 21—Univariate Statistical Analysis. All Answers

### Chapter 21—Univariate Statistical Analysis. All Answers

Chapter 21—Univariate Statistical Analysis 1. Univariate statistical analysis tests hypotheses involving only one variable. T PTS: 1 DIF: Easy REF: p. 507 OBJ: LO: 21-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. Multivariate statistic analyses require five or more variables. F Multivariate statistical analysis test hypotheses and models involving multiple (three or more) variables or sets of variables. PTS: 1 DIF: Moderate REF: p. 507 OBJ: LO: 21-01 ...

- Exam
- • 15 pages •

### Exam

## Chapter 21—Univariate Statistical Analysis. All Answers

Last document update: agoChapter 21—Univariate Statistical Analysis 1. Univariate statistical analysis tests hypotheses involving only one variable. T PTS: 1 DIF: Easy REF: p. 507 OBJ: LO: 21-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. Multivariate statistic analyses require five or more variables. F Multivariate statistical analysis test hypotheses and models involving multiple (three or more) variables or sets of variables. PTS: 1 DIF: Moderate REF: p. 507 OBJ: LO: 21-01 ...

### Chapter 3—Theory Building. All Answers

### Chapter 3—Theory Building. All Answers

Chapter 3—Theory Building. All Answers 1. A theory is an abstract, untestable explanation of some events. F A theory is testable. PTS: 1 DIF: Moderate REF: p. 38 OBJ: LO: 03-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Knowledge and confirmation are the two purposes of theory. F Understanding and predicting are the two purposes of theory. PTS: 1 DIF: Moderate REF: p. 38 OBJ: LO: 03-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 3...

- Exam
- • 12 pages •

### Exam

## Chapter 3—Theory Building. All Answers

Last document update: agoChapter 3—Theory Building. All Answers 1. A theory is an abstract, untestable explanation of some events. F A theory is testable. PTS: 1 DIF: Moderate REF: p. 38 OBJ: LO: 03-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Knowledge and confirmation are the two purposes of theory. F Understanding and predicting are the two purposes of theory. PTS: 1 DIF: Moderate REF: p. 38 OBJ: LO: 03-02 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 3...

### Chapter 6—Problem Definition: The Foundation of Business Research. All Answers

### Chapter 6—Problem Definition: The Foundation of Business Research. All Answers

Chapter 6—Problem Definition: The Foundation of Business Research TRUE/FALSE 1. A decision statement is a written expression of the key question(s) that a research user wishes to answer. T PTS: 1 DIF: Moderate REF: p. 107 OBJ: LO: 06-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The term problem definition refers to the process of defining and developing a decision statement and the steps involved in translating it into more precise research terminology, i...

- Exam
- • 17 pages •

### Exam

## Chapter 6—Problem Definition: The Foundation of Business Research. All Answers

Last document update: agoChapter 6—Problem Definition: The Foundation of Business Research TRUE/FALSE 1. A decision statement is a written expression of the key question(s) that a research user wishes to answer. T PTS: 1 DIF: Moderate REF: p. 107 OBJ: LO: 06-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The term problem definition refers to the process of defining and developing a decision statement and the steps involved in translating it into more precise research terminology, i...

### Chapter 19—Editing and Coding: Transforming Raw Data into Information. All Answers

### Chapter 19—Editing and Coding: Transforming Raw Data into Information. All Answers

Chapter 19—Editing and Coding: Transforming Raw Data into Information 1. Raw data lends itself well to analysis. F Raw data are the unedited response from a respondent exactly as indicated by that respondent and may not be in a form that lends itself well to data analysis. PTS: 1 DIF: Moderate REF: p. 459 OBJ: LO: 19-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Mistakes that are made by the respondent in a phone survey are called nonrespondent errors....

- Exam
- • 16 pages •

### Exam

## Chapter 19—Editing and Coding: Transforming Raw Data into Information. All Answers

Last document update: agoChapter 19—Editing and Coding: Transforming Raw Data into Information 1. Raw data lends itself well to analysis. F Raw data are the unedited response from a respondent exactly as indicated by that respondent and may not be in a form that lends itself well to data analysis. PTS: 1 DIF: Moderate REF: p. 459 OBJ: LO: 19-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Mistakes that are made by the respondent in a phone survey are called nonrespondent errors....

### Chapter 23—Bivariate Statistical Analysis: Measures of Association. All Answers

### Chapter 23—Bivariate Statistical Analysis: Measures of Association. All Answers

Chapter 23—Bivariate Statistical Analysis: Measures of Association TRUE/FALSE 1. Measure of association is a general term that refers to causality. : F Measure of association is a general term that refers to a number of bivariate statistical techniques used to measure the strength of a relationship between two variables, and causality is not always hypothesized or determined. PTS: 1 DIF: Moderate REF: p. 561 OBJ: LO: 23-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Compr...

- Exam
- • 15 pages •

### Exam

## Chapter 23—Bivariate Statistical Analysis: Measures of Association. All Answers

Last document update: agoChapter 23—Bivariate Statistical Analysis: Measures of Association TRUE/FALSE 1. Measure of association is a general term that refers to causality. : F Measure of association is a general term that refers to a number of bivariate statistical techniques used to measure the strength of a relationship between two variables, and causality is not always hypothesized or determined. PTS: 1 DIF: Moderate REF: p. 561 OBJ: LO: 23-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Compr...

### Chapter 24—Multivariate Statistical Analysis. All ANswers

### Chapter 24—Multivariate Statistical Analysis. All ANswers

Chapter 24—Multivariate Statistical Analysis TRUE/FALSE 1. Multivariate statistical analysis permit the researcher to consider the effects of three or more variables at the same time. T PTS: 1 DIF: Moderate REF: p. 583 OBJ: LO: 24-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The variate is a mathematical way in which a set of variables can be represented with one equation. T PTS: 1 DIF: Moderate REF: p. 583 OBJ: LO: 24-01 NAT: AACSB Reflective Thinking...

- Exam
- • 16 pages •

### Exam

## Chapter 24—Multivariate Statistical Analysis. All ANswers

Last document update: agoChapter 24—Multivariate Statistical Analysis TRUE/FALSE 1. Multivariate statistical analysis permit the researcher to consider the effects of three or more variables at the same time. T PTS: 1 DIF: Moderate REF: p. 583 OBJ: LO: 24-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The variate is a mathematical way in which a set of variables can be represented with one equation. T PTS: 1 DIF: Moderate REF: p. 583 OBJ: LO: 24-01 NAT: AACSB Reflective Thinking...

### Chapter 9—Survey Research: An Overview. All Answers

### Chapter 9—Survey Research: An Overview. All Answers

Chapter 9—Survey Research: An Overview. All Answers 1. The purpose of survey research is to collect secondary data. F The purpose of survey research is to collect primary data. PTS: 1 DIF: Moderate REF: p. 185 OBJ: LO: 09-01 NAT: AACSB Reflect ive Thinking| CB&E Model Research| Blooms Comprehension 2. The people who answer survey questions are called respondents. T PTS: 1 DIF: Easy REF: p. 185 OBJ: LO: 09-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 3. Most survey r...

- Exam
- • 18 pages •

### Exam

## Chapter 9—Survey Research: An Overview. All Answers

Last document update: agoChapter 9—Survey Research: An Overview. All Answers 1. The purpose of survey research is to collect secondary data. F The purpose of survey research is to collect primary data. PTS: 1 DIF: Moderate REF: p. 185 OBJ: LO: 09-01 NAT: AACSB Reflect ive Thinking| CB&E Model Research| Blooms Comprehension 2. The people who answer survey questions are called respondents. T PTS: 1 DIF: Easy REF: p. 185 OBJ: LO: 09-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 3. Most survey r...

## Latest notes & summaries Business Research Methods Notes

### Chapter 16—Sampling Designs and Sampling Procedures. All Answers

### Chapter 16—Sampling Designs and Sampling Procedures. All Answers

Chapter 16—Sampling Designs and Sampling Procedures TRUE/FALSE 1. A census is any complete group whose members share some common set of characteristics. F This is a population (universe). A census is an investigation of all the individual elements that make up the population. PTS: 1 DIF: Moderate REF: p. 385 OBJ: LO: 16-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. A poll is an investigation of all the individual elements that make up the population. F ...

- Exam
- • 17 pages •

### Exam

## Chapter 16—Sampling Designs and Sampling Procedures. All Answers

Last document update: ago### Chapter 17—Determination of Sample Size: A Review of Statistical Theory. All Answers

### Chapter 17—Determination of Sample Size: A Review of Statistical Theory. All Answers

Chapter 17—Determination of Sample Size: A Review of Statistical Theory TRUE/FALSE 1. The primary purpose of inferential statistics is to make a judgment about a population. T PTS: 1 DIF: Moderate REF: p. 410 OBJ: LO: 17-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Population parameters are measured characteristics of a specific population. T PTS: 1 DIF: Moderate REF: p. 410 OBJ: LO: 17-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms...

- Exam
- • 16 pages •

### Exam

## Chapter 17—Determination of Sample Size: A Review of Statistical Theory. All Answers

Last document update: ago### Chapter 18—Fieldwork. All Answers

### Chapter 18—Fieldwork. All Answers

Chapter 18—Fieldwork TRUE/FALSE 1. An individual who is responsible for gathering data in the field is called a fieldworker. T PTS: 1 DIF: Easy REF: p. 442 OBJ: LO: 18-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. A research project is no better than the quality of data collected in the field. T PTS: 1 DIF: Moderate REF: p. 442 OBJ: LO: 18-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 3. In field research, the data colle...

- Exam
- • 13 pages •

### Exam

## Chapter 18—Fieldwork. All Answers

Last document update: agoChapter 18—Fieldwork TRUE/FALSE 1. An individual who is responsible for gathering data in the field is called a fieldworker. T PTS: 1 DIF: Easy REF: p. 442 OBJ: LO: 18-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. A research project is no better than the quality of data collected in the field. T PTS: 1 DIF: Moderate REF: p. 442 OBJ: LO: 18-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 3. In field research, the data colle...

### Chapter 20—Basic Data Analysis: Descriptive Statistics. All Answers

### Chapter 20—Basic Data Analysis: Descriptive Statistics. All Answers

Chapter 20—Basic Data Analysis: Descriptive Statistics TRUE/FALSE 1. Descriptive statistics can summarize responses from large numbers of respondents in a few simple statistics. T PTS: 1 DIF: Moderate REF: p. 484 OBJ: LO: 20-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. All statistics that are appropriate to use for higher-order scales (ratio scales are the highest) are also appropriate to use with lower-order scales (nominal scales are the lowest). ...

- Exam
- • 16 pages •

### Exam

## Chapter 20—Basic Data Analysis: Descriptive Statistics. All Answers

Last document update: ago### Chapter 21—Univariate Statistical Analysis. All Answers

### Chapter 21—Univariate Statistical Analysis. All Answers

Chapter 21—Univariate Statistical Analysis 1. Univariate statistical analysis tests hypotheses involving only one variable. T PTS: 1 DIF: Easy REF: p. 507 OBJ: LO: 21-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. Multivariate statistic analyses require five or more variables. F Multivariate statistical analysis test hypotheses and models involving multiple (three or more) variables or sets of variables. PTS: 1 DIF: Moderate REF: p. 507 OBJ: LO: 21-01 ...

- Exam
- • 15 pages •

### Exam

## Chapter 21—Univariate Statistical Analysis. All Answers

Last document update: ago### Chapter 22—Bivariate Statistical Analysis: Differences Between Two Variables. All Answers

### Chapter 22—Bivariate Statistical Analysis: Differences Between Two Variables. All Answers

Chapter 22—Bivariate Statistical Analysis: Differences Between Two Variables TRUE/FALSE 1. Tests are bivariate tests of differences when they involve only two variables: a variable that acts like a dependent variable and a variable that acts as a classification variable. T PTS: 1 DIF: Moderate REF: p. 529 OBJ: LO: 22-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. If a researcher is interested in whether males switch jobs more frequently than do females, thi...

- Exam
- • 14 pages •

### Exam

## Chapter 22—Bivariate Statistical Analysis: Differences Between Two Variables. All Answers

Last document update: agoChapter 22—Bivariate Statistical Analysis: Differences Between Two Variables TRUE/FALSE 1. Tests are bivariate tests of differences when they involve only two variables: a variable that acts like a dependent variable and a variable that acts as a classification variable. T PTS: 1 DIF: Moderate REF: p. 529 OBJ: LO: 22-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. If a researcher is interested in whether males switch jobs more frequently than do females, thi...

### Chapter 19—Editing and Coding: Transforming Raw Data into Information. All Answers

### Chapter 19—Editing and Coding: Transforming Raw Data into Information. All Answers

Chapter 19—Editing and Coding: Transforming Raw Data into Information 1. Raw data lends itself well to analysis. F Raw data are the unedited response from a respondent exactly as indicated by that respondent and may not be in a form that lends itself well to data analysis. PTS: 1 DIF: Moderate REF: p. 459 OBJ: LO: 19-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 2. Mistakes that are made by the respondent in a phone survey are called nonrespondent errors....

- Exam
- • 16 pages •

### Exam

## Chapter 19—Editing and Coding: Transforming Raw Data into Information. All Answers

Last document update: ago### Chapter 23—Bivariate Statistical Analysis: Measures of Association. All Answers

### Chapter 23—Bivariate Statistical Analysis: Measures of Association. All Answers

Chapter 23—Bivariate Statistical Analysis: Measures of Association TRUE/FALSE 1. Measure of association is a general term that refers to causality. : F Measure of association is a general term that refers to a number of bivariate statistical techniques used to measure the strength of a relationship between two variables, and causality is not always hypothesized or determined. PTS: 1 DIF: Moderate REF: p. 561 OBJ: LO: 23-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Compr...

- Exam
- • 15 pages •

### Exam

## Chapter 23—Bivariate Statistical Analysis: Measures of Association. All Answers

Last document update: ago### Chapter 24—Multivariate Statistical Analysis. All ANswers

### Chapter 24—Multivariate Statistical Analysis. All ANswers

Chapter 24—Multivariate Statistical Analysis TRUE/FALSE 1. Multivariate statistical analysis permit the researcher to consider the effects of three or more variables at the same time. T PTS: 1 DIF: Moderate REF: p. 583 OBJ: LO: 24-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The variate is a mathematical way in which a set of variables can be represented with one equation. T PTS: 1 DIF: Moderate REF: p. 583 OBJ: LO: 24-01 NAT: AACSB Reflective Thinking...

- Exam
- • 16 pages •

### Exam

## Chapter 24—Multivariate Statistical Analysis. All ANswers

Last document update: ago### Chapter 25—Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up. All Answers

### Chapter 25—Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up. All Answers

Chapter 25—Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up TRUE/FALSE 1. In the communication process, the medium is the receiver or destination of the message. : F The medium is the way in which the message is delivered to the audience. The audience is the receiver or destination of the message. PTS: 1 DIF: Moderate REF: p. 611 OBJ: LO: 25-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The report format is a standard out...

- Exam
- • 16 pages •

### Exam

## Chapter 25—Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up. All Answers

Last document update: agoChapter 25—Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up TRUE/FALSE 1. In the communication process, the medium is the receiver or destination of the message. : F The medium is the way in which the message is delivered to the audience. The audience is the receiver or destination of the message. PTS: 1 DIF: Moderate REF: p. 611 OBJ: LO: 25-01 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 2. The report format is a standard out...