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Advertising and Promotion: An Integrated Marketing Communications Perspective

Michael A Belch, George E Belch - ISBN: 9780078028977

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On this page you find summaries, notes, study guides and many more for the study book Advertising and Promotion: An Integrated Marketing Communications Perspective, written by Michael A Belch & George E Belch. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like Advertising and Promotion: An Integrated Marketing Communications Perspective will be dealt with.