Nynkerm

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This document includes all the lecture notes of the course Strategic Management at UvA.

Summary
• 28 pages •
by nynkerm •
uploaded 2025

i x

Universiteit van Amsterdam • Strategic Management

All lecture notes MSP

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This document contains all my notes from all the lectures for the course. Please note lecture 10 and 12 were combined as one. All important information for the exam is in here.

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• 58 pages •
by nynkerm •
uploaded 2024

i x

Vrije Universiteit Amsterdam • Media, maatschappij en politiek

Lecture notes Cultural Industries

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This document entails very elaborative and clear notes from all lectures. I scored a 7/10 for this!

Summary
• 28 pages •
by nynkerm •
uploaded 2024

i x

Universiteit van Amsterdam • Cultural industries

Lecture notes Marketing

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This document entails in depth notes on the marketing course. I myself scored an 8/10 for the exam!

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• 46 pages •
by nynkerm •
uploaded 2024

i x

Universiteit van Amsterdam • Marketing

Summary for PRRM book

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includes: 1 Defining Corporate Communication 4 Stakeholder Management and Communication 5 Corporate Identity, Branding and Corporate Reputation 6 Communication Strategy and Strategic Planning 7 Research and Measurement 8 Media Relations 9 Employee Communication 10 Issues Management 11 Crisis Communication 12 Leadership and Change Communication 13 Corporate Social Responsibility (CSR) and Community Relations - Guest lecture Gregor Halff - Dutton, J. E., & Dukerich, J. M. (1991). Keep...