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Media Effects - Correct Answer the consequences or impacts of media use on individuals, society, and culture Example of media effects - Correct Answer Violence because of video games Micro level of media effects - Correct Answer the individual Macro level of media effects - Correct Answer society Mass society theory - Correct Answer everyone reacts the same way to media Individual differences and limited effects - Correct Answer audiences can actively choose the media they w...

Where does the most amount of ad revenue come from? - Correct Answer Television How much revenue is made from television? - Correct Answer $71 billion Who profits the most from ad revenue worldwide? - Correct Answer USA Who profits the second most from ad revenue worldwide? - Correct Answer China What are popular methods of advertisement? - Correct Answer Billboards, internet, television, radio, social media, emails What are the four P's of marketing? - Correct Answer ...

Sports Information Director - Correct Answer the "traffic cop" of media coverage for an athletic department's team; decides who is credible to cover them Learn how to write, be confident, love sports - Correct Answer 3 steps to becoming a successful sports broadcaster New York, Los Angeles, Chicago, Philidelphia, Dallas-Fort Worth - Correct Answer Top 5 TV markets in the U.S. (from 1 to 5) The Nielson Company - Correct Answer company that provides data about TV viewership and oth...

What are the different types of segmentation and the differences between them? - Correct Answer *geographic segmentation* is the oldest form of segmentation - the most useful for papers, radio, and tv *demographic segmentation* focuses on gender, ethnicity, age, income, and education - more useful in the past than it is today *psychographic segmentation* is based on people's values and lifestyles - VALS Typology developed in the 1970s published in the 1980s, and updated over time,...

Communication - Correct Answer Any process in which people, through the use of symbols, verbally/and or non verbally, consciously or not consciously, intentionally or unintentionally, generate meanings (info, feelings, and perceptions) within and across various contexts, cultures, and media. Comm Model - Correct Answer Sender/Reciever's with messages and feedback. Theres always noise: Semantic (not understanding), Internal (two exams tomorrow so only focusing on one), Physical (constructio...

what is personality? - Correct Answer the set of psychological traits and mechanisms within the individual that is organized and relatively enduring and that influences his or her interactions with, and adaptations to, the environment (including the intrapsychic, physical and social environment) refers to different traits how traits influence behavior/contexts set of psychological traits - Correct Answer how people are different or similar from one another not necessarily how someone i...

What is communication? - Correct Answer Any process in which people, through the use of symbols, verbally and/or nonverbally, consciously or not consciously, intentionally or unintentionally, generate meanings (info, ideas, feelings, and perceptions) within and across various contexts, cultures, and media. How does communication work? - Correct Answer communication model In the communication model, what do messages and feedback travel through? - Correct Answer channel In the communic...

• What is Communication? How does it work? - CORRECT ANSWER Any process in which people, through the use of symbols, verbally and/or nonverbally, consciously or not consciously, intentionally or unintentionally, generate meanings (info, ideas, feelings, and perceptions) within and across various contexts, cultures, and media. What are the parts of a Communication model? - CORRECT ANSWER Sender, Receiver,Channels,Message,Feedback, Noise, and Setting. What is the Semantic Triangle? What ar...

Various Definitions of Mass Communication - Correct Answer *Orlik (1992)*: "The process of rapidly conveying identical information, assertions, and attitudes to potentially large, dispersed and diversified audiences via mechanisms capable of achieving that task." *DeFleur and Dennis (1993)*: "A process in which professional communicators use media to disseminate messages widely, rapidly, and continuously to arouse intended meanings in large and diverse audiences in attempts to influence ...

Macbeth Exam Package Deal With Complete Solutions

Where does the play take place? - Correct Answer Scotland What is the purpose of opening the play with three witches? - Correct Answer To get your attention and to get the theme across "fair is foul and foul is fair" What title does the king award to Macbeth - Correct Answer Thane of Cawdor How does banquet describe the three witches? - Correct Answer Ugly, manly, old What three titles do the witches greet Macbeth with? - Correct Answer Thane of Glamis, Thane of Cawdor, K...

What is the atmosphere of the witches in the first scene? - Correct Answer Dark, scary, and omnious. What are the witches plans? - Correct Answer To mess with Macbeth. What is the nature of the war when Scotland is involved? - Correct Answer Frieghtning to the people lead by the thane of Cawdor. What reward is given to Macbeth for his role in the war? - Correct Answer Thane of Quarter. What predictions are made for Macbeth? - Correct Answer That he will be Thane of Glam, Th...

How does Shakespeare start the play so that he gains the attention of the audience? - Correct Answer bad weather (thunder and lightning) and three witches speaking in rhymes (supernatural) When do the witches plan to meet again and with whom to they wish to speak? - Correct Answer plan on meeting in an open field when battle is over and they want to talk to Macbeth Highlight line 12 of Act 1 scene 1. our first introductions to the witches come when they say these words. What do they reve...

Thunder lightning, witches. - Correct Answer 1. How does the play open? Supernatural (Jacobean interpretation) Stress (psychological interpretation) - Correct Answer 10. Where could the hallucination have come from? Meekness, wisdom, other virtues - Correct Answer 11. What does Macbeth say makes a good king? Sleep. - Correct Answer 12. What does Macbeth worry he will do 'no more'? She is somewhat nervous, but generally cold and calculating, again calling Macbeth a coward. -...

severed head - Correct Answer gives the prophecy "Beware Macduff!" bloody baby - Correct Answer gives the prophecy that Macbeth need not fear one of woman born crowned child with bough - Correct Answer gives the prophecy that until Birnam Wood come to Dunsinane Hill, Macbeth is safe line of kings - Correct Answer gives the prophecy that Banquo's children will still rule for many generations Malcolm will attack Macbeth using forces from ______. - Correct Answer England ...

"Fair is foul, and foul is fair." - Correct Answer ~ witches - foreshadowing, setting the mood of the supernatural "Let not light see my black and deep desires." - Correct Answer ~ Macbeth - After Duncan announces that he will name his son Malcolm the next king, Macbeth hopes his disappointment doesn't show. He must find a way to prevent Malcolm from becoming king. "Yet do I fear thy nature; it is too full of the milk of human kindness." - Correct Answer ~ Lady Macbeth (refe...

What does Macbeth do to Macdonald after he defeats him? - Correct Answer Cuts off his head and places it on the battlements What new title does Macbeth receive early in Act one? - Correct Answer Thames of Cawdor The Weird Sisters greet Macbeth as - Correct Answer Thane of Glamis thane of Cawdor King Hereafter How do the Weird Sisters greet Banquo? - Correct Answer "Thou shalt get kings, though thou be none." 5. Who does Duncan name as his successor? - Correct Answer B...

What is the point of the first scene (literally) and in reference to the whole play? - Correct Answer Literally, the witches are deciding when they shall meet again. As the beginning of the EXPOSITION, this scene sets the mood for the entire play, and introduces several major motifs: the witches (supernatural influences in the play), the idea of fair being foul, and the stormy fate of Scotland. The main character, Macbeth is also introduced by name, linking him to the witches What does Dunca...

fair is foul, and foul is fair (1.1) - Correct Answer speaker? The three witches meaning/significance? things aren't always what they seem theme: appearance/reality And oftentimes, to win us to our harm the instruments of darkness tell us truths, win us with honest trifles, to betray's In deepest consequence (1.3) - Correct Answer speaker? Banquo (to Macbeth) meaning/significance? A warning/fortelling of what will happen to Macbeth. that evil tries to tempt us with half truth an...

When shall we three meet again? In thunder, lightning, or in rain? - Correct Answer First Witch Fair is foul, and foul is fair. - Correct Answer All witches For brave Macbeth (well he deserves that name), disdaining fortune, with his brandished steel, which smoked like bloody execution, like valor's minion, carved out his passage til he faced the slave. - Correct Answer Captain TIl he unseamed him from the nave to th' chops, and fixed his head upon our battlement. - Correct Answ...