COM2740 Exam 1 Shawn Davison ( Study Guide)
Questions & Complete Solutions
What is communication? - Correct Answer Any process in which people, through the use of symbols,
verbally and/or nonverbally, consciously or not consciously, intentionally or unintentionally, generate
meanings (info, ideas, feelings, and perceptions) within and across various contexts, cultures, and media.
How does communication work? - Correct Answer communication model
In the communication model, what do messages and feedback travel through? - Correct Answer channel
In the communication model who gets the messages/feedback? - Correct Answer sender/receiver
What are the three types of noise? - Correct Answer external, internal, semantic
Where does the communication model take place? - Correct Answer context/setting
How many media conglomerates are there? And what percent of the population do they account for? -
Correct Answer 5; 90%
What is the semantic triangle? - Correct Answer A way communication scholars diagram how we attach
meanings to words
What are the parts of the semantic triangle? - Correct Answer -referent: the thing we are referring to
-thought: your concept of it
-symbol: the assignment of letters to create a word for it
Hollywood releases more than _____ hours of feature films each year - Correct Answer 700
YouTube users upload more than _____ hours of video every minute - Correct Answer 100
, Google has cataloged _____ billion webpages, which is only ____ % of all webpages - Correct Answer
13.4 ; 1%
______ of all scientists who have ever lived are alive today and producing information - Correct Answer
Half
Musicians have more than _______ over the last 4 decades - Correct Answer doubled
Number of artists have ________ - Correct Answer tripled
Number of authors _______ - Correct Answer quintupled
________ people create the largest amount of information - Correct Answer ordinary
What areas are growing in regards to media exposure? - Correct Answer social media
37% annually on computers
63% on phones
What is automaticity? How does it work? - Correct Answer Like your mind is on autopilot. Just filtering
through messages rapid fire, more or less ignoring the ones that don't appeal to us in some way
What is socialization? How does it work? - Correct Answer It is the process by which our family,
teachers, political leaders, and so on tell us what we should think about. Can also be done by the media.
-The news tells us what's important and what is not
-Entertainment programs show us how to behave in certain situations
-Through the way mass media presents information from advertisers, they tell us about our personal
problems and what we need to buy to fix them
Misconceptions about media literacy - Correct Answer -media are harmful
Questions & Complete Solutions
What is communication? - Correct Answer Any process in which people, through the use of symbols,
verbally and/or nonverbally, consciously or not consciously, intentionally or unintentionally, generate
meanings (info, ideas, feelings, and perceptions) within and across various contexts, cultures, and media.
How does communication work? - Correct Answer communication model
In the communication model, what do messages and feedback travel through? - Correct Answer channel
In the communication model who gets the messages/feedback? - Correct Answer sender/receiver
What are the three types of noise? - Correct Answer external, internal, semantic
Where does the communication model take place? - Correct Answer context/setting
How many media conglomerates are there? And what percent of the population do they account for? -
Correct Answer 5; 90%
What is the semantic triangle? - Correct Answer A way communication scholars diagram how we attach
meanings to words
What are the parts of the semantic triangle? - Correct Answer -referent: the thing we are referring to
-thought: your concept of it
-symbol: the assignment of letters to create a word for it
Hollywood releases more than _____ hours of feature films each year - Correct Answer 700
YouTube users upload more than _____ hours of video every minute - Correct Answer 100
, Google has cataloged _____ billion webpages, which is only ____ % of all webpages - Correct Answer
13.4 ; 1%
______ of all scientists who have ever lived are alive today and producing information - Correct Answer
Half
Musicians have more than _______ over the last 4 decades - Correct Answer doubled
Number of artists have ________ - Correct Answer tripled
Number of authors _______ - Correct Answer quintupled
________ people create the largest amount of information - Correct Answer ordinary
What areas are growing in regards to media exposure? - Correct Answer social media
37% annually on computers
63% on phones
What is automaticity? How does it work? - Correct Answer Like your mind is on autopilot. Just filtering
through messages rapid fire, more or less ignoring the ones that don't appeal to us in some way
What is socialization? How does it work? - Correct Answer It is the process by which our family,
teachers, political leaders, and so on tell us what we should think about. Can also be done by the media.
-The news tells us what's important and what is not
-Entertainment programs show us how to behave in certain situations
-Through the way mass media presents information from advertisers, they tell us about our personal
problems and what we need to buy to fix them
Misconceptions about media literacy - Correct Answer -media are harmful
