– MNM2611 ASSIGNMENT 04 –
by
Name Student number Contact details.
Date of submission:
2023-06-26
i
,PLAGIARISM DECLARATION
HONESTY DECLARATION FOR THE DEPARTMENT OF ……………….………….
Module Code:……………. Assessment Date………………. 20….
1. I know that plagiarism means taking and using the ideas, writings, works or
inventions of another as if they were one’s own. I know that plagiarism not only includes
verbatim copying, but also the extensive use of another person’s ideas without proper
acknowledgement (which includes the proper use of quotation marks). I know that
plagiarism covers the use of material found in textual sources and from the Internet.
2. I acknowledge and understand that plagiarism is wrong.
3. I understand that my assignment/exam answers must be accurately referenced.
4. This assignment/exam file/portfolio is my own work. I acknowledge that copying
someone else’s work, or part of it, is wrong, and that submitting identical work to others
constitutes a form of plagiarism.
5. I have not allowed, nor will I in the future allow anyone to copy my work with the
intention of passing it off as their own work.
6. I understand that I can be awarded 0% if I have plagiarized.
7. I understand that my assignment/exam file/portfolio may be submitted automatically
to Turnitin.
8. I confirm that I have read and understood the following UNISA policies:
8.1 Policy for Copyright and Plagiarism -
8.2 Policy on Academic Integrity
Name……………………………………………… Student No: ..............................
Signed ……………………………………………. Date ……………………………
ii
, TABLE OF CONTENTS
PLAGIARISM DECLARATION.......................................................................................
1 INTRODUCTION............................................................................................................
2 QUESTION 1: SALES COMMUNICATION....................................................................
2.1 SALES TASK AND SALES ACTIVITIES.................................................................
Sales development:....................................................................................................1
Missionary selling:......................................................................................................1
Maintenance selling:...................................................................................................2
Support selling:...........................................................................................................2
2.2 ETHICAL ISSUES...................................................................................................
3 QUESTION 2: DIRECT / DATABASE RESPONSE MARKETING................................
3.1 PLANNING A DRM CAMPAIGN..............................................................................
Step 1: The Product/Service.......................................................................................5
Step 2: The Competition.............................................................................................5
Step 3: The Target Market..........................................................................................6
Step 4: The Offer........................................................................................................6
Step 5: The Media......................................................................................................7
Step 6: The response.................................................................................................8
Step 7: Timing.............................................................................................................8
Step 8: Fulfilment........................................................................................................9
Step 9: Budget..........................................................................................................10
Step 10: Evaluation of the campaign........................................................................10
3.2 ADVANTAGES AND DISADVANTAGES OF DRM...............................................
Advantages of Direct Response Marketing (DRM) for Africa Media Online:...........11
Disadvantages of Direct Response Marketing (DRM) for Africa Media Online:......11
5 CONCLUSIONS............................................................................................................
6 REFERENCES.............................................................................................................
iii
by
Name Student number Contact details.
Date of submission:
2023-06-26
i
,PLAGIARISM DECLARATION
HONESTY DECLARATION FOR THE DEPARTMENT OF ……………….………….
Module Code:……………. Assessment Date………………. 20….
1. I know that plagiarism means taking and using the ideas, writings, works or
inventions of another as if they were one’s own. I know that plagiarism not only includes
verbatim copying, but also the extensive use of another person’s ideas without proper
acknowledgement (which includes the proper use of quotation marks). I know that
plagiarism covers the use of material found in textual sources and from the Internet.
2. I acknowledge and understand that plagiarism is wrong.
3. I understand that my assignment/exam answers must be accurately referenced.
4. This assignment/exam file/portfolio is my own work. I acknowledge that copying
someone else’s work, or part of it, is wrong, and that submitting identical work to others
constitutes a form of plagiarism.
5. I have not allowed, nor will I in the future allow anyone to copy my work with the
intention of passing it off as their own work.
6. I understand that I can be awarded 0% if I have plagiarized.
7. I understand that my assignment/exam file/portfolio may be submitted automatically
to Turnitin.
8. I confirm that I have read and understood the following UNISA policies:
8.1 Policy for Copyright and Plagiarism -
8.2 Policy on Academic Integrity
Name……………………………………………… Student No: ..............................
Signed ……………………………………………. Date ……………………………
ii
, TABLE OF CONTENTS
PLAGIARISM DECLARATION.......................................................................................
1 INTRODUCTION............................................................................................................
2 QUESTION 1: SALES COMMUNICATION....................................................................
2.1 SALES TASK AND SALES ACTIVITIES.................................................................
Sales development:....................................................................................................1
Missionary selling:......................................................................................................1
Maintenance selling:...................................................................................................2
Support selling:...........................................................................................................2
2.2 ETHICAL ISSUES...................................................................................................
3 QUESTION 2: DIRECT / DATABASE RESPONSE MARKETING................................
3.1 PLANNING A DRM CAMPAIGN..............................................................................
Step 1: The Product/Service.......................................................................................5
Step 2: The Competition.............................................................................................5
Step 3: The Target Market..........................................................................................6
Step 4: The Offer........................................................................................................6
Step 5: The Media......................................................................................................7
Step 6: The response.................................................................................................8
Step 7: Timing.............................................................................................................8
Step 8: Fulfilment........................................................................................................9
Step 9: Budget..........................................................................................................10
Step 10: Evaluation of the campaign........................................................................10
3.2 ADVANTAGES AND DISADVANTAGES OF DRM...............................................
Advantages of Direct Response Marketing (DRM) for Africa Media Online:...........11
Disadvantages of Direct Response Marketing (DRM) for Africa Media Online:......11
5 CONCLUSIONS............................................................................................................
6 REFERENCES.............................................................................................................
iii
