Unit 17 Digital Marketing

PEARSON (PEARSON)

Here are the best resources to pass Unit 17 Digital Marketing. Find Unit 17 Digital Marketing study guides, notes, assignments, and much more.

Helen Coupland-Smith

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Planning and Justifying a Digital Marketing Campaign to Meet Business Objectives
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June 2025

2024/2025
This document focuses on planning a detailed digital marketing campaign for a selected business. It includes setting SMART marketing objectives, identifying a suitable target audience, and selecting appropriate digital marketing platforms such as social media, email, and websites. The assignment outlines the campaign content, scheduling, budgeting, and the rationale behind each decision. It also explains how the campaign will be monitored and evaluated using relevant KPIs and metrics like engage...
Amz17
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Exploring the Role and Impact of Digital Marketing in Modern Business Practices
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13

June 2025

2024/2025
This document provides an in-depth exploration of digital marketing, comparing it with traditional marketing methods and analyzing its significance in helping businesses achieve their objectives. It examines various digital marketing techniques such as social media, SEO, email campaigns, and mobile marketing, highlighting how these tools are used to reach and engage with target audiences effectively. The assignment also looks at how digital marketing supports the marketing mix and contributes to...
Amz17
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Essay

Unit 17 - Digital Marketing
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17

February 2025

2024/2025

A+
BTEC Business Unit 17 - Digital Marketing. Awarded a Distinction. Learning aims: A and B (A.P1, A.P2, B.P3, B.P4, B.P5, A.M1, B.M2, A.D1, B.D2) Learning aims In this unit you will: A. Examine the role of digital marketing within the broader marketing mix B. Investigate the effectiveness of existing digital marketing campaign
furaha
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