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Op deze pagina vind je alle documenten, voordeelbundels en oefenvragen die worden aangeboden door verkoper Rickdelaat.

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Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products (Goodman, Irmak)

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This is a summary of the article "Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products"

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  • Samenvatting
  •  • 4 pagina's • 
  • door Rickdelaat • 
  • geupload  2018
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How the Intention to Share Can Undermine Enjoyment (Barasch, Zauberman, Diehl)

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This is a summary of the article "How the Intention to Share Can Undermine Enjoyment"

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  • Samenvatting
  •  • 3 pagina's • 
  • door Rickdelaat • 
  • geupload  2018
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i x

Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation (Castaño, Sujan, Kacker, Sujan)

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This is a summary of the article "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation"

i x
  • Samenvatting
  •  • 3 pagina's • 
  • door Rickdelaat • 
  • geupload  2018
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i x

The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand (Eelen, Ozturan, Verlegh)

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This is a summary of the article "The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand"

i x
  • Samenvatting
  •  • 3 pagina's • 
  • door Rickdelaat • 
  • geupload  2018
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i x

The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action (Kristofferson, White, Peloza)

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This is a summary of the article "The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action"

i x
  • Samenvatting
  •  • 4 pagina's • 
  • door Rickdelaat • 
  • geupload  2018
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i x

The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor (Verhellen, Eelen, Dens, de Pelsmacker)

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This is a summary of the article "The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor"

i x
  • Samenvatting
  •  • 3 pagina's • 
  • door Rickdelaat • 
  • geupload  2018
Snel bekijken
i x

Thin Slice Impressions (Elsen, Pieters, Wedel)

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This is a summary of the article "Thin Slice Impressions"

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  • Samenvatting
  •  • 4 pagina's • 
  • door Rickdelaat • 
  • geupload  2018
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i x

Zero as a Special Price (Shampanier, Mazar, Ariely)

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This is a summary of the article "Zero as a Special Price"

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  • Samenvatting
  •  • 5 pagina's • 
  • door Rickdelaat • 
  • geupload  2018
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Defining the third sector in Europe - Evers and Laville

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Samenvatting van het artikel Defining the third sector in Europe van Laville. Dit artikel is verplichte literatuur van het vak Ethics.

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  • Samenvatting
  •  • 3 pagina's • 
  • door Rickdelaat • 
  • geupload  2018
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i x