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This is a summary of the article "Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products"

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Vrije Universiteit Amsterdam • Consumer Marketing

How the Intention to Share Can Undermine Enjoyment (Barasch, Zauberman, Diehl)

This is a summary of the article "How the Intention to Share Can Undermine Enjoyment"

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Vrije Universiteit Amsterdam • Consumer Marketing

Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation (Castaño, Sujan, Kacker, Sujan)

This is a summary of the article "Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation"

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Vrije Universiteit Amsterdam • Consumer Marketing

The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand (Eelen, Ozturan, Verlegh)

This is a summary of the article "The Differential Impact of Brand loyalty on Traditional and Online Word of Mouth: The Moderating Roles of Self-Brand Connection and the Desire to Help the Brand"

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Vrije Universiteit Amsterdam • Consumer Marketing

The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action (Kristofferson, White, Peloza)

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This is a summary of the article "The Nature of Slaktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action"

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• 4 pagina's •
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Vrije Universiteit Amsterdam • Consumer Marketing

The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor (Verhellen, Eelen, Dens, de Pelsmacker)

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This is a summary of the article "The Short- and Longterm Impact of Brand Placement in an Advertiser-Funded TV Program on Viewers’ Attitudes Towards the Sponsor brand and Its Main Competitor"