Rickdelaat
Op deze pagina vind je alle documenten, voordeelbundels en oefenvragen die worden aangeboden door verkoper Rickdelaat.
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Summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses"
This is a summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses" of Barcelos, Dantas and Senecal (2018)
- Samenvatting
- • 5 pagina's •
This is a summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses" of Barcelos, Dantas and Senecal (2018)
Summary of the article "Why smartphone advertising attracts customers: A model of Web advertising, flow and personalization"
This is a summary of the article "Why smartphone advertising attracts customers: A model of Web advertising, flow and personalization" of Kim and Han
- Samenvatting
- • 4 pagina's •
This is a summary of the article "Why smartphone advertising attracts customers: A model of Web advertising, flow and personalization" of Kim and Han
Obligatory articles Marketing Strategy
These are all of the obligatory articles for the course Marketing Strategy (2018-2019)
- Voordeelbundel
- • 11 items •
- The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation (Haase) • Samenvatting
- Rethinking Marketing (Rust, Moorman, Bhalla) • Samenvatting
- Research in Marketing Strategy (Morgan, Whitler, Feng, Chari) • Samenvatting
- Organizing for Marketing Excellence (Moorman, Day) • Samenvatting
- New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis? (Nill, Li, Schribrowsky) • Samenvatting
- En meer ….
These are all of the obligatory articles for the course Marketing Strategy (2018-2019)
A Framework for Ethical Reasoning (Sucher, Hêhsieh)
This is a summary of the article "A Framework for Ethical Reasoning"
- Voordeelbundel
- Samenvatting
- • 2 pagina's •
This is a summary of the article "A Framework for Ethical Reasoning"
A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation (Kumar)
This is a summary of the article "A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation"
- Voordeelbundel
- Samenvatting
- • 5 pagina's •
This is a summary of the article "A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation"
Assessing Performance Outcomes in Marketing (Katsikeas, Morgan, Leonidou, Hult)
This is a summary of the article "Assessing Performance Outcomes in Marketing"
- Voordeelbundel
- Samenvatting
- • 3 pagina's •
This is a summary of the article "Assessing Performance Outcomes in Marketing"
Corporate Board Interlocks and New Product Introductions (Srinavasan, Wuyts, Mallapragada)
This is a summary of the article "Corporate Board Interlocks and New Product Introductions"
- Voordeelbundel
- Samenvatting
- • 2 pagina's •
This is a summary of the article "Corporate Board Interlocks and New Product Introductions"
Cost-effective Service Excellence (Wirtz, Zeithaml)
This is a summary of the article "Cost-effective Service Excellence"
- Voordeelbundel
- Samenvatting
- • 4 pagina's •
This is a summary of the article "Cost-effective Service Excellence"
Entry Timing: Enduring Lessons and Future Directions (Zachary, Gianiodis, Payne, Markman)
This is a summary of the article "Entry Timing: Enduring Lessons and Future Directions"
- Voordeelbundel
- Samenvatting
- • 4 pagina's •
This is a summary of the article "Entry Timing: Enduring Lessons and Future Directions"
Samenvatting ITIL 4 Foundation
Samenvatting ITIL 4 Foundation
Samenvatting ITIL 4 Foundation
Samenvatting Basiskennis informatiebeveiliging op basis van ISO27001 en ISO27002
Samenvatting Basiskennis informatiebeveiliging op basis van ISO27001 en ISO27002
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