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Marketing analysis - Samenvattingen en Aantekeningen

Op zoek naar een samenvatting over Marketing analysis? Op deze pagina vind je 202 samenvattingen over Marketing analysis.

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Uitgebreide samenvatting alle artikelen marketing communicatie

  • Samenvatting

    Uitgebreide samenvatting alle artikelen marketing communicatie

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    8
    63
    november 2025
    2024/2025
  • Court, D., Elzinga, D., Muder, S., Vetvik O.J., (2009). The consumer decision journey. McKinsey Quarterly, June 2009 2 Bhat, S., & Reddy, S. K. (1998). Symbolic and functional positioning of brands. Journal of Consumer Marketing, 15(1), 32-43 7 Schmitt, B. (2012). The consumer psychology of brands. Journal of Consumer Psychology, 22(1), 717 12 Malär, L., Krohmer, H., Hoyer, W. D., & Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of the actua...
  • Populair
    sssj1411
    €10,98 Meer Info
All Working Sessions Marketing (2025) - Universiteit Antwerpen - TEW/HI

  • Samenvatting

    All Working Sessions Marketing (2025) - Universiteit Antwerpen - TEW/HI

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    1
    18
    december 2025
    2025/2026
  • Dit document bundelt drie uitgebreide samenvattingen van de Working Sessions binnen het opleidingsonderdeel Marketing uit de eerste bachelor TEW/HI. De drie cases – Lego, Ace & Tate en Cowboy – worden telkens helder en gestructureerd uitgewerkt, met focus op de kerninzichten, analysemethoden en relevante marketingconcepten. Alle samenvattingen zijn opgesteld tijdens het academiejaar 2025–2026 en dienen als ondersteunend studiemateriaal voor studenten TEW (Toegepaste Economische Wetenschapp...
  • woutsoogen
    €6,46 Meer Info
Intro. To Research in Marketing Spring Summary

  • Samenvatting

    Intro. To Research in Marketing Spring Summary

  • Beschikbaar in een bundel
    4.0
    (2)
    4.0
    12
    73
    september 2024
    2024/2025
    Beschikbaar in een bundel
  • This summary of Introduction to Research in Marketing includes all lectures with notes as well as a practice exam at the end of all the notes and lectures. - lecture 1: exploratory data analysis, sampling, framework errors - lecture 2: ANOVA - lecture 3 & 4: Linear Regression - lecture 5: Logistic Regression - lecture 6: Factor Analysis - lecture 7: Cluster Analysis - Practice Exam, including answers
  • RafaelHoutepen
    €6,49 Meer Info
Customer and Marketing Analytics Summary (passed with 8.0)

  • Samenvatting

    Customer and Marketing Analytics Summary (passed with 8.0)

  • Beschikbaar in een bundel
    3.0
    (1)
    3.0
    7
    23
    september 2025
    2024/2025
    Beschikbaar in een bundel
  • This document contains a full summary to pass the Customer and Marketing Analytics course and the exam. It contains detailed transcripts of all lectures in easy-to-understand words and corresponding example. I got an 8.0 in this exam and was very well prepared with this document. I hope it can help someone else as well!
  • ermarketing
    €10,16 Meer Info
Summary - Methodology Marketing & Strategic Management (MMSR): MAN-MMA032A Summary - Methodology Marketing & Strategic Management (MMSR): MAN-MMA032A

  • Samenvatting

    Summary - Methodology Marketing & Strategic Management (MMSR): MAN-MMA032A

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    1
    19
    september 2025
    2024/2025
  • This summary provides a clear and structured overview of all key topics from the course Methodology Marketing & Strategic Management. It includes the essential theories and methods from the lectures, combined with the mandatory book by Hair et al. Complex research concepts are explained in a simple and accessible way, covering topics such as data preparation, factor analysis, regression, ANOVA, and other statistical techniques that are crucial for marketing and strategic management research. ...
  • thomasdenotter2000
    €6,48 Meer Info
Marketing Research for Pre-MSc - complete summary in (basic) English (my grade: 8,0!)

  • Samenvatting

    Marketing Research for Pre-MSc - complete summary in (basic) English (my grade: 8,0!)

  • Beschikbaar in een bundel
    4.0
    (1)
    4.0
    3
    57
    januari 2026
    2025/2026
    Beschikbaar in een bundel
  • Summary of lectures (including papers) of the course Marketing Research for Pre-MSc at Rijksuniversiteit Groningen. It's written on a more basic-level of the English language, to make it easier to understand.
  • FrederiekeH
    €7,03 Meer Info
Vocabulary English for Marketeers 2A (alles) Vocabulary English for Marketeers 2A (alles)

  • Samenvatting

    Vocabulary English for Marketeers 2A (alles)

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    4
    36
    december 2024
    2023/2024
  • Alle vocabulary van english for marketeers 2A: VOCABULARY: everything under “Course material: Extra marketing vocabulary” (see module ‘Introduction to the course and practical information’ on Canvas). This material includes topics such as the marketing mix 1 & the marketing mix 2, SWOT analysis, marketing strategy and the marketing plan, branding 1, branding 2, loyalty programs, online shopping and mail order, sales promotions and displays, direct mail and email and corporate bloggi...
  • michielv1
    €9,56 Meer Info
Summary Overview Marketing Research Methods 2024

  • Samenvatting

    Summary Overview Marketing Research Methods 2024

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    4
    28
    november 2024
    2024/2025
  • Marketing Research Methods - Summary Overview. Perfect for the exam preparation, to get to know the basic definitions and interpretation of the research methods. Features: - 7 Key Topics: Covers essential methods per lecture week: PCA, factor analysis, ANOVA, and ANCOVA. - Simple Definitions: Easy-to-understand explanations of complex terms. - Step-by-Step Guidance: Clear breakdowns of the statistical techniques. - Exam-Ready: Organized by lecture themes with quick key takeaways for ef...
  • ba2000
    €9,48 Meer Info
Marketing Research Methods - complete summary in (basic) English Marketing Research Methods - complete summary in (basic) English

  • Samenvatting

    Marketing Research Methods - complete summary in (basic) English

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    1
    25
    maart 2026
    2025/2026
  • Summary of all 7 lectures of the master course Marketing Research Methods at Rijksuniversiteit Groningen. It's written on a more basic-level of the English language, to make it easier to understand.
  • FrederiekeH
    €6,94 Meer Info
Summary Articles Sustainability Marketing 2025

  • Samenvatting

    Summary Articles Sustainability Marketing 2025

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    2
    48
    januari 2025
    2024/2025
  • A summary of the following articles, which are mandatory to study for the exam: - Bryan, C. J., Tipton, E., & Yeager, D. S. (2021). Behavioural science is unlikely to change the world without a heterogeneity revolution. Nature Human Behaviour, 5, 980-989 - Braga L.D., Tardin M.G., Grinstein A. & Perin M (2024). The Effectiveness of Corporate Activism: A Meta-Analysis..4 - Chater, N., & Loewenstein, G. (2023). The i-frame and the s-frame: How focusing on individual-level solutions has led be...
  • sophieisabella
    €7,99 Meer Info
Marketing Strategy Summary (passed with 8.0)

  • Samenvatting

    Marketing Strategy Summary (passed with 8.0)

  • Beschikbaar in een bundel
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    1
    32
    september 2025
    2024/2025
    Beschikbaar in een bundel
  • This document is everything you need to pass the Marketing Strategy course and exam. It contains detailed transcripts of all lectures in easy-to-understand words and a lot of examples. The course can seem like a lot, but my summary can help you understand everything in an organized way with palpable examples. I got an 8.0 in this exam and was very well prepared with this document. I hope it can help someone else as well!
  • ermarketing
    €11,16 Meer Info
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