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Digital Marketing Exam Questions with Correct Answers Digital Media Communications are facilitated through content and interactive services delivered by different digital technology platforms Digital Marketing and media Achieving marketing objectives through applying digital technologies Online company presence Different forms of online media controlled by a company including their website, blogs, email list, and social media presences. AKA Owned MEDIA Electronic Cust...

Digital Marketing exam Questions with Correct Answers What is the concept of mobile marketing campaigns? A true statement about mobile marketing campaigns is that careful attention must be given to metrics that will be used to measure the success of the campaign. Keyword: metrics Which codes are included in the mobile marketing? The barcodes used in mobile marketing include both QR codes and NFC. Keyword: barcodes What is QR and what does QR support? Quick response supp...

Digital marketing Exam Questions and Answers Graded A+ mission statement industry. A business' purpose and how it differentiates itself from others in its key performance indicator A measurement used to work out how successful a business is in its effort to reach a business or marketing goal. SWOT analysis and threats. An audit that identifies a company's strengths, weaknesses, opportunities, search engine optimisation The process of increasing the visibilit...

Digital Marketing Exam Questions and Answers|Latest Update What is the language used to connect performance across all digital marketing initiatives? digital marketing analytics What role specializes in digital marketing analytics? digital marketing analyst True or False: Digital media provides marketers with more data than does analog media. True According to this chapter, what is the core objective of marketing? consumers' needs creating value to meet True or False...

Digital Marketing Basics Exam Questions with Correct Answers ad space algorithm blog the space on a Web page that is reserved for advertisements. a set of formulas developed for a computer to perform a certain function. a frequent, chronological publication of personal thoughts and Web links. contextual targeting using keywords or topics. cookies a process that matches ads to relevant sites in the display network information stored on a user's computer by a W...

Digital Marketing-TESTS Questions with Complete Solutions Which stage of the buyer's journey occurs when consumers are evaluating competitive offerings? Consideration Correct! Consideration falls within the middle of the funnel (MOFU) stage of the buyer's journey and focuses on moving the consumer to a purchase decision. In the consideration stage, consumers have identified and explored needs and are committed to finding a solution. Which digital marketing activity allows com...

Digital Marketing Terms Exam Questions with Complete Solutions 301 Redirect A method of redirecting a visitor from one web page to another web page. This type of redirect is to be used for permanent redirects (example: you own websiteA.com and websiteB.com but you only want one website. You would 301 redirect all of the traffic from websiteB.com to websiteA.com so that all visitors end up on websiteA.com) 302 Redirect A method of redirecting a visitor from one page to another...

Digital Marketing Analytics Exam Questions with Correct Answers T/F Website analytics provides insight into a websites performance as well as the performance of other media such as social media, email, organic search, and paid ads. "How many website sessions will we have in January of next year?" "What was website revenue for last month?" Descriptive Which list of marketing tools are ALL website analytics tools? Analytics, Matomo

Digital Marketing Exam Questions with Complete Solutions An eCommerce store has a goal of selling more sneakers. Which of these isn't a value of using digital analytics for the business? Paid search traffic Optimize the website for search engines directed to a website when a user clicks on an ad placed on a search engine results page for a particular search query Does Google Analytics collect and process user interactions on both websites and apps as events? Yes A ...

Digital Marketing Final Exam Questions with Answers How do databases relate to data tables? a database is made up of multiple data tables Digital media provides marketers with more data than does analog media. Which is foundational to all other essential data analyst technical skills? True data literacy There is a widely accepted definition of what levels of data velocity, volume, variability, and veracity constitute big data. False What type of report is designed f...