Marketing (ECB2MKT)

Summary of the articles needed for the marketing exam, mainly about surveys. 4 articles are briefly summarized here, in a few bullet points, or more if needed.

Summary of each chapters from Principles and Practice of Marketing, Ninth Edition, each chapter is covered briefly as few bullet points, that cover the most important ideas of each chapter. Less than a page by chapter.

Summary of the lecture slides for the endterm, week 1 till week 8. Plus additional nodes from the book.

Marketing (ECB2MKT) Lecture notes of weeks 1-6

• Chapter 1 • Chapter 2 • Chapter 3 • Chapter 4 • Chapter 5 • Chapter 6 • Chapter 7 • Chapter 8 • Chapter 9 • Chapter 10 • Chapter 11 • Chapter 12 • Chapter 13 • Chapter 14 • Chapter 15 • Chapter 16 • Chapter 17 • Chapter 18 • Chapter 19 • Chapter 20 • Chapter 22 • Ajzen 2006 • Frary 2003 • Fricker 2008 • Churchill 1979

Summary of all relevant terms and concepts of the course Marketing. The summary includes things like the SWOT analysis, Product/market expansion grid, brand and consumer characteristics. Based upon the book 'Principles of Marketing'.

Summarized week 1 to 7

The summary is very extensive, it is 212 pages long. It is a summary of all the chapters of the book 'Principles and Practice of Marketing' from Jobber, except chapter 11. The summary is in english. Everything is written in bullet points and all the models are included in the summary.

Summary of book: Principles and Practices of Marketing - David Jobber & Fiona Ellis-Chadwick -Ninth Edition. Chapters 1-10, 11-22

This is a summary of 'Principles of Marketing', global edition, written by Philip Kotler and Gary Armstrong. It's from the 17th (latest) edition with ISBN: 0178. It contains all terms which are bold in the book (also bold in the summary) and most additional terms which are cursive (also cursive in the summary) from the chapters 1 - 3, 5, and 7-18. I use many enumerations in my summaries and fewer visual clearifications. Personally, I love to test my obtained knowledge by using Quizlet, I recomme...