psychology of advertising (6463PS032)

This is an exam I made myself based on the lectures and the literature. It contains 46 multiple-choice questions that are as realistic as possible. The answers to it can be found at the bottom of the document. It is thus a good way to test your preparation and knowledge for the actual exam.

Extensive summary of all lectures (english)

Samenvatting H1-8 The Psychology of Advertising - Psychology of Advertising (6463PS032)

Update: by only watching the lectures and studying this summary I got an 9.0 as grade. This is an extended summary of everything that is discussed during the 7 lectures of the course Psychology of Advertising. This includes the lectures of Dr. Gert-Jan Lelieveld, Ambra Brizi & the guest lecture of Trudelies van der Poel. During the last lecture Ambra Brizi stated the lectures will be the most important content of the exam. Everything that is discussed during the lectures is stated in this...

A full summary of all the seven lectures from the course psychology of advertising at Leiden University. It contains all the important information that was explicitly told in the lectures, with explanation of the slides. Important concepts are already in bold. It is separated per lecture.

Lectures of Psychology of Advertising lectures

Aantekeningen van de colleges in bulletpoints

My summary of all chapters of Psychology of Advertising (newest edition!) I made this a year ago by myself and for me this summary was enough to pass. The exam will be in English for both the international & Dutch students, hence the English summary.

Hoorcollege 2 van Psychology of Advertising universiteit leiden