Radboud Universiteit Nijmegen (RU) • Business Administration: Marketing

This summary provides a complete and concise overview of the Marketing & Innovation course. It covers the most important theories, models, and case studies on how organizations develop, market, and sustain innovations in a competitive environment. With this summary, you can quickly grasp the core concepts, save valuable study time, and be fully prepared for the exam.

This summary provides a clear and structured overview of all key topics from the course Methodology Marketing & Strategic Management. It includes the essential theories and methods from the lectures, combined with the mandatory book by Hair et al. Complex research concepts are explained in a simple and accessible way, covering topics such as data preparation, factor analysis, regression, ANOVA, and other statistical techniques that are crucial for marketing and strategic management research. ...

This clear and concise summary covers all the essential theories, models, and cases from the Marketing Performance course. It explains complex concepts in an easy-to-understand way, saving you time while helping you focus on what really matters for the exam. With this summary, you’ll be well-prepared to the master key topics, including the important model of Katsikeas. Perfect for students who want to study efficiently and pass the course with confidence.

This clear and concise summary covers all the essential theories, models, and cases from the Consumer Behaviour course. It explains complex concepts in an easy-to-understand way, saving you time while helping you focus on what really matters for the exam. With this summary, you’ll be well-prepared to the master key topics. Perfect for students who want to study efficiently and pass the course with confidence.

This clear and concise summary covers all the essential theories, models, and cases from the International Brand Management course. It explains complex concepts in an easy-to-understand way, saving you time while helping you focus on what really matters for the exam. With this summary, you’ll be well-prepared to master the key topics. Perfect for students who want to study efficiently and pass the course with confidence.