MGMT 4660 EXAM 2 QUESTIONS WITH CORRECT ANSWERS LATEST UPDATE 2025/2026
Generic strategies
a.
Occur when a company can outmatch its rivals in attracting and maintaining its customers.
b.
Represent basic ways that domestic and multinational companies keep and achieve
competitive advantage.
c.
Are all based on finding ways to provide superior value to the customer.
d.
None of the above - Answers Represent basic ways that domestic and multinational companies
keep and achieve competitive advantage
Which of the following is a primary generic strategy?
a.
Cross country subsidizing
b.
Low Cost
c.
Competitive pricing
d.
Critical success factors - Answers Low Cost
Differentiation leads to higher profits by
Charging a higher price than competitors.
,Offering the customer better value.
Offering a product with more features and quality.
All of the above - Answers All of the above
A low cost strategy leads to higher profits by
a.
Charging a higher price than competitors.
b.
Offering the customer products with more features.
c.
The cost savings that firms achieve.
d.
Adding unique features to products. - Answers The cost savings that firms achieve.
__________ strategies achieve higher profits by charging higher prices.
a.
Low cost
b.
Differentiation
c.
Competitive advantage
d.
Generic - Answers Differentiation
The value chain
,a.
Represents a generic strategy.
b.
Represents all the activities that a firm uses to market and deliver its products.
c.
Represents all the activities that a firm uses to design, produce, market, deliver, and support its
products.
d.
None of the above - Answers Represents all the activities that a firm uses to design, produce,
market, deliver, and support its products.
Upstream activities in the value chain are concerned, in part, with
a.
The primary activities.
b.
The support activities.
c.
Input logistics.
d.
After market service. - Answers Input logistics.
Support activities include
Research and development.
Service repair.
Output logistics.
None of the above - Answers None of the above
, Sales and dealing with distribution channels refer to _________ activities in the value chain.
a.
Upstream
b.
Support
c.
Secondary
d.
Downstream - Answers Downstream
Capabilities that lead to competitive advantage must be
a.
Valuable, rare, and easy to copy.
b.
Fairly substitutable.
c.
Valuable, rare, and hard to copy.
d.
None of the above - Answers Valuable, rare, and hard to copy.
Competitive strategies
a.
Are examples of basic generic strategies.
b.
Generic strategies
a.
Occur when a company can outmatch its rivals in attracting and maintaining its customers.
b.
Represent basic ways that domestic and multinational companies keep and achieve
competitive advantage.
c.
Are all based on finding ways to provide superior value to the customer.
d.
None of the above - Answers Represent basic ways that domestic and multinational companies
keep and achieve competitive advantage
Which of the following is a primary generic strategy?
a.
Cross country subsidizing
b.
Low Cost
c.
Competitive pricing
d.
Critical success factors - Answers Low Cost
Differentiation leads to higher profits by
Charging a higher price than competitors.
,Offering the customer better value.
Offering a product with more features and quality.
All of the above - Answers All of the above
A low cost strategy leads to higher profits by
a.
Charging a higher price than competitors.
b.
Offering the customer products with more features.
c.
The cost savings that firms achieve.
d.
Adding unique features to products. - Answers The cost savings that firms achieve.
__________ strategies achieve higher profits by charging higher prices.
a.
Low cost
b.
Differentiation
c.
Competitive advantage
d.
Generic - Answers Differentiation
The value chain
,a.
Represents a generic strategy.
b.
Represents all the activities that a firm uses to market and deliver its products.
c.
Represents all the activities that a firm uses to design, produce, market, deliver, and support its
products.
d.
None of the above - Answers Represents all the activities that a firm uses to design, produce,
market, deliver, and support its products.
Upstream activities in the value chain are concerned, in part, with
a.
The primary activities.
b.
The support activities.
c.
Input logistics.
d.
After market service. - Answers Input logistics.
Support activities include
Research and development.
Service repair.
Output logistics.
None of the above - Answers None of the above
, Sales and dealing with distribution channels refer to _________ activities in the value chain.
a.
Upstream
b.
Support
c.
Secondary
d.
Downstream - Answers Downstream
Capabilities that lead to competitive advantage must be
a.
Valuable, rare, and easy to copy.
b.
Fairly substitutable.
c.
Valuable, rare, and hard to copy.
d.
None of the above - Answers Valuable, rare, and hard to copy.
Competitive strategies
a.
Are examples of basic generic strategies.
b.
