MKT 3370 Final questions well
answered 205/2026
Secondary Databases - correct answer ✔✔-Bibliographic (bibliographies)
-Numeric (contain numbers like census data)
-Directory (directories list relevant info by national newspaper, type of business, or ppl by
profession)
-Full text (online databases of professional publications)
Internal Secondary Data - correct answer ✔✔data that already have been collected by a
company for some other purpose.
Sources include accounting info, sales info, backorders, and customer complaints
Advantages and disadvantages of Internal secondary data - correct answer ✔✔Advantages:
Suitable geographic and product breakdowns, minimal time lags
Disadvantages: Hard-to-handle volume of info, inputs tied to compensation, data in accounting
format
External Secondary data - correct answer ✔✔data that have been collected by some entity, like
a newspaper, journal, trade association, or government
this data is exclusive of your organization
Advantages of External Secondary Data - correct answer ✔✔-inexpensive relative to primary
data
-can be gathered rapidly and are readily available
-provide info that otherwise may not be accessible
-Aid in the design of primary research
, -Enhance existing primary data
Disadvantages of External Secondary Data - correct answer ✔✔-may not be consistent with
your needs
-the may be outdated
-difficult to asses their credibility
When evaluating an external secondary data source, you must evaluate: - correct answer ✔✔-
providers purpose
-the data collector
-how data was collected
-what data was collected
-when data was collected
-the consistency of these data to data from other sources
Qualitative methods - correct answer ✔✔allow researchers to discover peoples deep-seated
beliefs, experiences, attitudes, preferences, and behaviors without relying on numerical
measures
-different than quantitative because it isn't numeric based but instead involves communication
-Quantitative research is less able to identify new possibilities, qualitative research can reveal
consumers subconscious attitudes and preferences, which can suggest new products and ways
to promote them
Reasons for using Qualitative research - correct answer ✔✔-to diagnose a situation or to help
better define the problem area
-to screen alternatives
-to discover new ideas
answered 205/2026
Secondary Databases - correct answer ✔✔-Bibliographic (bibliographies)
-Numeric (contain numbers like census data)
-Directory (directories list relevant info by national newspaper, type of business, or ppl by
profession)
-Full text (online databases of professional publications)
Internal Secondary Data - correct answer ✔✔data that already have been collected by a
company for some other purpose.
Sources include accounting info, sales info, backorders, and customer complaints
Advantages and disadvantages of Internal secondary data - correct answer ✔✔Advantages:
Suitable geographic and product breakdowns, minimal time lags
Disadvantages: Hard-to-handle volume of info, inputs tied to compensation, data in accounting
format
External Secondary data - correct answer ✔✔data that have been collected by some entity, like
a newspaper, journal, trade association, or government
this data is exclusive of your organization
Advantages of External Secondary Data - correct answer ✔✔-inexpensive relative to primary
data
-can be gathered rapidly and are readily available
-provide info that otherwise may not be accessible
-Aid in the design of primary research
, -Enhance existing primary data
Disadvantages of External Secondary Data - correct answer ✔✔-may not be consistent with
your needs
-the may be outdated
-difficult to asses their credibility
When evaluating an external secondary data source, you must evaluate: - correct answer ✔✔-
providers purpose
-the data collector
-how data was collected
-what data was collected
-when data was collected
-the consistency of these data to data from other sources
Qualitative methods - correct answer ✔✔allow researchers to discover peoples deep-seated
beliefs, experiences, attitudes, preferences, and behaviors without relying on numerical
measures
-different than quantitative because it isn't numeric based but instead involves communication
-Quantitative research is less able to identify new possibilities, qualitative research can reveal
consumers subconscious attitudes and preferences, which can suggest new products and ways
to promote them
Reasons for using Qualitative research - correct answer ✔✔-to diagnose a situation or to help
better define the problem area
-to screen alternatives
-to discover new ideas
