HFT 4502-line exam 1 questions &
answers rated A+
exchange - correct answer ✔✔*Marketing is the science of _______________
value - correct answer ✔✔Marketing is the process by which companies create _________
Marketing mix - correct answer ✔✔advertising, personal selling, public relations, direct
marketing, sales promotion
-carefully blended mix of promotional tools provides a clear, consistent, and compelling
company and brand messages
Want - correct answer ✔✔Needs that are influenced by culture and personality
Demand - correct answer ✔✔A type of want that has financial backing. Unlimited wants, but
limited resources. Therefore, consumers must make choices
*Product- - correct answer ✔✔anything that can be offered to a market that can satisfy a want
or a need
product - correct answer ✔✔Service- simply a type of ___________
Value proposition - correct answer ✔✔set of benefits or values that a market offering promises
to deliver to customers to satisfy needs
, *What differentiates you from your competitors??
Why do your customers come to you and not your competitors
exchange - correct answer ✔✔Marketing occurs when people decide to satisfy needs and wants
through ___________
*Discrete- - correct answer ✔✔opposite of continuous.
continuous - correct answer ✔✔Marketers want to create ______________ business. Not
discrete.
Customer value- - correct answer ✔✔The difference between the benefits and costs of
obtaining the product
1. Past experiences
2. Product reviews
3. Opinions of friends
4. Market information - correct answer ✔✔Expectation
Anticipated the outcome of a purchase
Formed by:
Orientation - correct answer ✔✔Guiding philosophy that guides your decision making
*Market orientation - correct answer ✔✔Puts the market first. The customer need first. More
effectively than competitors
customer relationship management
answers rated A+
exchange - correct answer ✔✔*Marketing is the science of _______________
value - correct answer ✔✔Marketing is the process by which companies create _________
Marketing mix - correct answer ✔✔advertising, personal selling, public relations, direct
marketing, sales promotion
-carefully blended mix of promotional tools provides a clear, consistent, and compelling
company and brand messages
Want - correct answer ✔✔Needs that are influenced by culture and personality
Demand - correct answer ✔✔A type of want that has financial backing. Unlimited wants, but
limited resources. Therefore, consumers must make choices
*Product- - correct answer ✔✔anything that can be offered to a market that can satisfy a want
or a need
product - correct answer ✔✔Service- simply a type of ___________
Value proposition - correct answer ✔✔set of benefits or values that a market offering promises
to deliver to customers to satisfy needs
, *What differentiates you from your competitors??
Why do your customers come to you and not your competitors
exchange - correct answer ✔✔Marketing occurs when people decide to satisfy needs and wants
through ___________
*Discrete- - correct answer ✔✔opposite of continuous.
continuous - correct answer ✔✔Marketers want to create ______________ business. Not
discrete.
Customer value- - correct answer ✔✔The difference between the benefits and costs of
obtaining the product
1. Past experiences
2. Product reviews
3. Opinions of friends
4. Market information - correct answer ✔✔Expectation
Anticipated the outcome of a purchase
Formed by:
Orientation - correct answer ✔✔Guiding philosophy that guides your decision making
*Market orientation - correct answer ✔✔Puts the market first. The customer need first. More
effectively than competitors
customer relationship management
