Inside LVMH MIDTERM EXAM PREP 2025/2026
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What are the key characteristics of a brand today that help to
attract and engage the customer ? .......Answer.........- authentic
identity and a clear message
- reflecting strong commitment and spreading awareness
- maintaining a strong legacy
- consistent communication across relevant channels
According to Yves Dallery what is the definition of Operations?
.......Answer.........Operations refers to all the activities that
transform raw materials, components, and packaging into
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finished goods and then distribute those products to the final
customers.
What are the 2 main challenges for supply chain and operations
within the luxury industry ? .......Answer.........- Increasingly
emphasising corporate social responsibility
- Helping luxury Maisons become more and more customer
centric
Select 3 pillars of sustainable performance within the field of
Operations .......Answer.........- Financial Performance
- Environmental Performance
- Social Performance
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Among the following statements, select the ones which have a
positive environmental impact. .......Answer.........- Minimising the
impact of a product on the environment
- Avoiding the destruction of a product
- Maximising the lifetime of a product
What business sector generated the highest share of revenues in
2021? .......Answer.........fashion & leather goods
How many stores does LVMH manage? .......Answer.........5,500
Which was the first Perfume launched in 1947 by Christian Dior?
.......Answer.........Miss Dior
What are the key drivers for selective retailing maisons?
.......Answer.........- Constant innovation
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-Personalisation of relationships
-Transforming shopping in a unique experience
Select the latest Maison who joined the LVMH Watches &
Jewelry division. .......Answer.........Tiffany & Co
Among the following activities, which one(s) can you find in the
other activities sector ? .......Answer.........- Culture
-Art
-Lifestyle
-Hospitality
Which is the latest Maison created in the Perfumes & Cosmetics
division? .......Answer.........STELLA by Stella McCartney