Overall Opdracht
Internationaal Opereren
Naam: Vincent Huizinga
Studentnummer: 460225
Opleiding: Bedrijfskunde
Naam module: Internationaal Opereren
Datum: 8 juli 2024
,Titel: Overall Opdracht Internationaal Opereren
Ondertitel: Internationaal Opereren
Naam: Vincent Huizinga
Studentnummer: 460225
Opleiding: Bedrijfskunde DT
Naam module: Internationaal Opereren
Docenten: P. Buigel, H. Van der Zee, D. Schrijver, B. Baalmans & T. Scholten
Opdrachtgever: PI Veenhuizen
8 juli 2024
1
, Inhoudsopgave
1. Projectvoorstel.......................................................................................................................................... 5
1.1 Inleiding..........................................................................................................................................................5
1.2 Methoden van projectmanagement..............................................................................................................5
1.3 Geschikte methode.........................................................................................................................................6
Scrum methode...............................................................................................................................................6
1.4 Minder geschikte methoden..........................................................................................................................6
1.5 Projectvoorstel...............................................................................................................................................7
Doelstelling......................................................................................................................................................7
Onderzoeksaanpak..........................................................................................................................................7
Projectmethode Scrum....................................................................................................................................7
2. Country analysis....................................................................................................................................... 10
2.1 Inleiding........................................................................................................................................................10
2.2 DESTEP analyse............................................................................................................................................10
Demografische analyse..................................................................................................................................10
Economische analyse.....................................................................................................................................12
Sociaal-culturele analyse...............................................................................................................................13
Technologische analyse.................................................................................................................................13
Ecologische analyse.......................................................................................................................................14
Politiek-juridische analyse.............................................................................................................................14
2.3 Analyse van de deelmarkt............................................................................................................................15
2.4 Economische risico’s.....................................................................................................................................16
3. Internal and external analysis + SWOT...................................................................................................... 19
3.1 7S-mdoel.......................................................................................................................................................19
Strategie.........................................................................................................................................................19
Structuur........................................................................................................................................................19
Systemen.......................................................................................................................................................19
Shared Values................................................................................................................................................20
Stijl van Leiderschap......................................................................................................................................20
Staf.................................................................................................................................................................20
Skills...............................................................................................................................................................20
Conclusie........................................................................................................................................................20
3.2 Toepassing van het INK-managementmodel voor wasserijdiensten in Duitsland.......................................21
Vijf fundamentele kenmerken.......................................................................................................................22
Vijf ontwikkelingsfasen..................................................................................................................................23
3.3 5-krachtenmodel van Porter........................................................................................................................24
3.4 Conclusie.......................................................................................................................................................25
4 Entry mode strategy.................................................................................................................................. 28
4.1 Implementatie van de Entry Mode Strategie voor Duitse wasserijdiensten................................................28
4.2 Entry Mode Decision....................................................................................................................................30
4.3 Implementatie van de Joint Venture Strategie............................................................................................31
2
Internationaal Opereren
Naam: Vincent Huizinga
Studentnummer: 460225
Opleiding: Bedrijfskunde
Naam module: Internationaal Opereren
Datum: 8 juli 2024
,Titel: Overall Opdracht Internationaal Opereren
Ondertitel: Internationaal Opereren
Naam: Vincent Huizinga
Studentnummer: 460225
Opleiding: Bedrijfskunde DT
Naam module: Internationaal Opereren
Docenten: P. Buigel, H. Van der Zee, D. Schrijver, B. Baalmans & T. Scholten
Opdrachtgever: PI Veenhuizen
8 juli 2024
1
, Inhoudsopgave
1. Projectvoorstel.......................................................................................................................................... 5
1.1 Inleiding..........................................................................................................................................................5
1.2 Methoden van projectmanagement..............................................................................................................5
1.3 Geschikte methode.........................................................................................................................................6
Scrum methode...............................................................................................................................................6
1.4 Minder geschikte methoden..........................................................................................................................6
1.5 Projectvoorstel...............................................................................................................................................7
Doelstelling......................................................................................................................................................7
Onderzoeksaanpak..........................................................................................................................................7
Projectmethode Scrum....................................................................................................................................7
2. Country analysis....................................................................................................................................... 10
2.1 Inleiding........................................................................................................................................................10
2.2 DESTEP analyse............................................................................................................................................10
Demografische analyse..................................................................................................................................10
Economische analyse.....................................................................................................................................12
Sociaal-culturele analyse...............................................................................................................................13
Technologische analyse.................................................................................................................................13
Ecologische analyse.......................................................................................................................................14
Politiek-juridische analyse.............................................................................................................................14
2.3 Analyse van de deelmarkt............................................................................................................................15
2.4 Economische risico’s.....................................................................................................................................16
3. Internal and external analysis + SWOT...................................................................................................... 19
3.1 7S-mdoel.......................................................................................................................................................19
Strategie.........................................................................................................................................................19
Structuur........................................................................................................................................................19
Systemen.......................................................................................................................................................19
Shared Values................................................................................................................................................20
Stijl van Leiderschap......................................................................................................................................20
Staf.................................................................................................................................................................20
Skills...............................................................................................................................................................20
Conclusie........................................................................................................................................................20
3.2 Toepassing van het INK-managementmodel voor wasserijdiensten in Duitsland.......................................21
Vijf fundamentele kenmerken.......................................................................................................................22
Vijf ontwikkelingsfasen..................................................................................................................................23
3.3 5-krachtenmodel van Porter........................................................................................................................24
3.4 Conclusie.......................................................................................................................................................25
4 Entry mode strategy.................................................................................................................................. 28
4.1 Implementatie van de Entry Mode Strategie voor Duitse wasserijdiensten................................................28
4.2 Entry Mode Decision....................................................................................................................................30
4.3 Implementatie van de Joint Venture Strategie............................................................................................31
2
