MDSE 2750 QUESTIONS AND ANSWERS
Which of the following country is not a member of Mercosur? - Answer -spain
For Japanese, KitKat brand name sounds like "kitto katsu", translating as
______________ - Answer -i hope you succeed
In the criteria of global market segmentation, value is the most basic segmenting factor.
- Answer -true
Which of the following is not a reason for U.S. apparel retailers' global expansion? -
Answer -low shipping costs
Which of the following is not an universal code for a global market? - Answer -Spanish
Which of the following is not a company's strategy for distributing quality chocolate to
foreign market with hot climate? - Answer -Increasing fat content of chocolate for soft
texture
Is Australia a member of NAFTA. - Answer -No
In France, hard discounters own 43% of the market in the lowest income quartile and
34% in the highest. - Answer -False- it was Germany
Which of the following is an advantage of e-retailing to apparel retailer? - Answer -
Expanding brand awareness globally
Economics is one of most commonly used global market segmentation criteria. -
Answer -True
Market segmentation can be effectively used for identifying the unique needs of a
specific target. - Answer -true
Which of the following can be a marketing universal in global marketplace? - Answer -
Price
Which of the following is a multinational market region for Europe? - Answer -EU
Which of the following is not a country belonging to United States-Central American
Free Trade Agreement (CAFTA)? - Answer -Turkey
Which of the following is not a concept that Ralph Lauren "Merchantainment" website
offers to the customer? - Answer -a lower priced retailer option
Which of the following country is not a member of Mercosur? - Answer -spain
For Japanese, KitKat brand name sounds like "kitto katsu", translating as
______________ - Answer -i hope you succeed
In the criteria of global market segmentation, value is the most basic segmenting factor.
- Answer -true
Which of the following is not a reason for U.S. apparel retailers' global expansion? -
Answer -low shipping costs
Which of the following is not an universal code for a global market? - Answer -Spanish
Which of the following is not a company's strategy for distributing quality chocolate to
foreign market with hot climate? - Answer -Increasing fat content of chocolate for soft
texture
Is Australia a member of NAFTA. - Answer -No
In France, hard discounters own 43% of the market in the lowest income quartile and
34% in the highest. - Answer -False- it was Germany
Which of the following is an advantage of e-retailing to apparel retailer? - Answer -
Expanding brand awareness globally
Economics is one of most commonly used global market segmentation criteria. -
Answer -True
Market segmentation can be effectively used for identifying the unique needs of a
specific target. - Answer -true
Which of the following can be a marketing universal in global marketplace? - Answer -
Price
Which of the following is a multinational market region for Europe? - Answer -EU
Which of the following is not a country belonging to United States-Central American
Free Trade Agreement (CAFTA)? - Answer -Turkey
Which of the following is not a concept that Ralph Lauren "Merchantainment" website
offers to the customer? - Answer -a lower priced retailer option
