MDSE 2750 EXAM 2 QUESTIONS & ANSWERS
Which of the following is a strategic marketing implication for "Dependents Segment"? -
Answer -Providing consumer oriented products such as convenience items and
imported food ingredients.
Which of the following price range of apparel segment has an opportunity to position its
brands in China in this economic downturn? - Answer -Middle price range
In the criteria of global market segmentation, value is the most basic segmenting factor.
- Answer -False
___________is Australia's largest manufacturing industry, contributing about 19 percent
of total output. - Answer -Food processing
Which of the following is NOT an universal code for a global market? - Answer -
Spanish
Which of the following is NOT a company's strategy for distributing quality chocolate to
foreign market with hot climate? - Answer -Increasing fat content of chocolate for soft
texture
Only 10% of the 6,200 consumer magazines published today in the U.S. are general-
interest titles, down from 30% two decades ago. - Answer -True
Strategic marketing implications for Seekers segment includes using imported products
as both a status symbol and as a sign of ethnic pride. - Answer -False
Which of the following is an advantage of e-retailing to apparel retailer? - Answer -
Expanding brand awareness globally
Switzerland, Germany, and the Netherlands belong to "Rocking Chairs" in global market
segments. - Answer -True
Which of the following country does NOT belong to global market segment "Climbers"?
- Answer -Japan
Market segmentation can be effectively used for identifying the unique needs of a
specific target. - Answer -True
Which of the following is not a key marketing strategy for "Luxury and leisure"
countries? - Answer -Canned food
Which of the following is a strategic marketing implication for "Dependents Segment"? -
Answer -Providing consumer oriented products such as convenience items and
imported food ingredients.
Which of the following price range of apparel segment has an opportunity to position its
brands in China in this economic downturn? - Answer -Middle price range
In the criteria of global market segmentation, value is the most basic segmenting factor.
- Answer -False
___________is Australia's largest manufacturing industry, contributing about 19 percent
of total output. - Answer -Food processing
Which of the following is NOT an universal code for a global market? - Answer -
Spanish
Which of the following is NOT a company's strategy for distributing quality chocolate to
foreign market with hot climate? - Answer -Increasing fat content of chocolate for soft
texture
Only 10% of the 6,200 consumer magazines published today in the U.S. are general-
interest titles, down from 30% two decades ago. - Answer -True
Strategic marketing implications for Seekers segment includes using imported products
as both a status symbol and as a sign of ethnic pride. - Answer -False
Which of the following is an advantage of e-retailing to apparel retailer? - Answer -
Expanding brand awareness globally
Switzerland, Germany, and the Netherlands belong to "Rocking Chairs" in global market
segments. - Answer -True
Which of the following country does NOT belong to global market segment "Climbers"?
- Answer -Japan
Market segmentation can be effectively used for identifying the unique needs of a
specific target. - Answer -True
Which of the following is not a key marketing strategy for "Luxury and leisure"
countries? - Answer -Canned food
