Trial Exam Information Skills
You have to include your answers to the questions in this digital Word-document. Do
not forget to save your work frequently!
For those questions requiring an answer from a database, please include:
- Screenshot
- Answer to the question
- In-text reference
If one of these elements is not included, you will lose points!!
Language settings have to be set to English for all relevant databases.
For this exam you can only use the following sources:
Source Link
Saxion library (for Kompass, Country reports https://saxionbibliotheek.nl/libguide
and Euromonitor)
Statistics Netherlands www.cbs.nl
Eurostat http://ec.europa.eu/eurostat
OECD http://www.oecd.org
Worldbank http://www.worldbank.org
Europages http://www.europages.co.uk/
, Questions
Question 1 – 17 points
You work for an Italian company called Italytea, which sells tea in Italy. The business has
been flourishing for the last two years. Therefore, they are considering expanding their
operations abroad.
You are a business consultant working at Italytea. Before management will make a decision
about exporting, they first need to gather data about the markets they are considering
expanding to. So far, three countries have been pre-selected by management; Spain,
Germany and Belgium. The company wants you to investigate what the potential is of the
tea market in Spain, Germany and Belgium. Therefore, you have to answer the following
research question:
“What is the potential of the tea market in Spain, Germany and Belgium?”
a. (3 points) What are the (expected) market sizes of the tea market of Spain,
Germany, Belgium, measured in euros per capita, between 2016 and 2019? Use a
table to display your answer.
b. (4 points) For this question, you are going to zoom in on Spain. The tea market in
Spain is growing. According to analysts, what is the main reason the sales of tea in
2017 were growing?
c. (4 points) For this question, you are going to zoom in on Belgium. What are the
three largest tea companies in Belgium in 2017? The size is measured in company
shares. Display the answer in a graph. Give the names of the companies, including
their share.
d. (4 points) For this question, you are going to zoom in on Germany. If the company
would decide to export to Germany, which distribution channel do you advise them
to use? Use data from a database to support your answer.
You have to include your answers to the questions in this digital Word-document. Do
not forget to save your work frequently!
For those questions requiring an answer from a database, please include:
- Screenshot
- Answer to the question
- In-text reference
If one of these elements is not included, you will lose points!!
Language settings have to be set to English for all relevant databases.
For this exam you can only use the following sources:
Source Link
Saxion library (for Kompass, Country reports https://saxionbibliotheek.nl/libguide
and Euromonitor)
Statistics Netherlands www.cbs.nl
Eurostat http://ec.europa.eu/eurostat
OECD http://www.oecd.org
Worldbank http://www.worldbank.org
Europages http://www.europages.co.uk/
, Questions
Question 1 – 17 points
You work for an Italian company called Italytea, which sells tea in Italy. The business has
been flourishing for the last two years. Therefore, they are considering expanding their
operations abroad.
You are a business consultant working at Italytea. Before management will make a decision
about exporting, they first need to gather data about the markets they are considering
expanding to. So far, three countries have been pre-selected by management; Spain,
Germany and Belgium. The company wants you to investigate what the potential is of the
tea market in Spain, Germany and Belgium. Therefore, you have to answer the following
research question:
“What is the potential of the tea market in Spain, Germany and Belgium?”
a. (3 points) What are the (expected) market sizes of the tea market of Spain,
Germany, Belgium, measured in euros per capita, between 2016 and 2019? Use a
table to display your answer.
b. (4 points) For this question, you are going to zoom in on Spain. The tea market in
Spain is growing. According to analysts, what is the main reason the sales of tea in
2017 were growing?
c. (4 points) For this question, you are going to zoom in on Belgium. What are the
three largest tea companies in Belgium in 2017? The size is measured in company
shares. Display the answer in a graph. Give the names of the companies, including
their share.
d. (4 points) For this question, you are going to zoom in on Germany. If the company
would decide to export to Germany, which distribution channel do you advise them
to use? Use data from a database to support your answer.
