D077 EXAM Study guide || with Errorless Answers.
What uncontrollable marketing element provides user input as to how the company delivers upon
its value proposition?
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback correct answers Consumer feedback
Which controllable marketing function should a company use to achieve its firm-level goals and
to satisfy the target customers' needs and wants?
Sales
Promotion
Production
Product correct answers Product
Which controllable element is included in the marketing mix?
Legal
Product
Political
Environmental correct answers Product
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
,Price and place
Product and price
Promotion and place
Product and promotion correct answers Product and promotion
A realtor representing luxury condominiums offers pre-construction discounts to clients.
Which part of the marketing mix does this approach represent?
Place
Price
Product
Promotion correct answers Price
An online consignment store offers free gifts with purchases within the next 30 days using an
attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's website?
Price and place
Product and price
Promotion and price
Place and promotion correct answers Place and promotion
An online consignment store offers gently used designer fashions and sends weekly text alerts to
customers of new arrivals and popular items.
,Which element of a marketing mix is represented by this store's text alerts?
Place
Price
Product
Promotion correct answers Promotion
A local computer manufacturer offers a high-end computer with new graphic design capabilities.
Which element of the marketing mix is represented by this offer?
Place
Price
Product
Promotion correct answers Product
A manager is researching an element of the marketing environment that the company cannot
control.
Which one of these elements is the manager considering?
Place
Pricing
Promotion
Demographic correct answers Demographic
, What is an example of a controllable element that influences marketing decisions?
Governmental regulations
Promotional campaigns
Technological advances
Social factors correct answers Promotional campaigns
Which action reflects the use of ethical marketing?
Posting revised customer reviews
Reselling returned products online
Supply chain transparency reporting
Labeling without instructions for use correct answers Supply chain transparency
A small town has two coffee shops. The shop owners agree to raise their prices for espresso
drinks from $3 to $6 per cup because they are the only two shops in the market.
Which illegal pricing tactic is being used?
Price fixing
Bait and switch
Predatory pricing
Price discrimination correct answers Price fixing - competitors communicate to each other what
they will charge.
A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the
$100 crib is no longer available but a $250 crib can be purchased. The woman can see the $100
crib boxes on a shelf.
What uncontrollable marketing element provides user input as to how the company delivers upon
its value proposition?
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback correct answers Consumer feedback
Which controllable marketing function should a company use to achieve its firm-level goals and
to satisfy the target customers' needs and wants?
Sales
Promotion
Production
Product correct answers Product
Which controllable element is included in the marketing mix?
Legal
Product
Political
Environmental correct answers Product
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
,Price and place
Product and price
Promotion and place
Product and promotion correct answers Product and promotion
A realtor representing luxury condominiums offers pre-construction discounts to clients.
Which part of the marketing mix does this approach represent?
Place
Price
Product
Promotion correct answers Price
An online consignment store offers free gifts with purchases within the next 30 days using an
attractive and easy-to-use website.
Which part of the marketing mix is represented by the company's website?
Price and place
Product and price
Promotion and price
Place and promotion correct answers Place and promotion
An online consignment store offers gently used designer fashions and sends weekly text alerts to
customers of new arrivals and popular items.
,Which element of a marketing mix is represented by this store's text alerts?
Place
Price
Product
Promotion correct answers Promotion
A local computer manufacturer offers a high-end computer with new graphic design capabilities.
Which element of the marketing mix is represented by this offer?
Place
Price
Product
Promotion correct answers Product
A manager is researching an element of the marketing environment that the company cannot
control.
Which one of these elements is the manager considering?
Place
Pricing
Promotion
Demographic correct answers Demographic
, What is an example of a controllable element that influences marketing decisions?
Governmental regulations
Promotional campaigns
Technological advances
Social factors correct answers Promotional campaigns
Which action reflects the use of ethical marketing?
Posting revised customer reviews
Reselling returned products online
Supply chain transparency reporting
Labeling without instructions for use correct answers Supply chain transparency
A small town has two coffee shops. The shop owners agree to raise their prices for espresso
drinks from $3 to $6 per cup because they are the only two shops in the market.
Which illegal pricing tactic is being used?
Price fixing
Bait and switch
Predatory pricing
Price discrimination correct answers Price fixing - competitors communicate to each other what
they will charge.
A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the
$100 crib is no longer available but a $250 crib can be purchased. The woman can see the $100
crib boxes on a shelf.
