Hogeschool van Arnhem en Nijmegen
Faculteit Economie en Management
Ondernemerschap en Retail Management
, Inhoud
1. Ondernemingsplan.............................................................................................................................4
2. Businessmodel canvas........................................................................................................................5
2.1 Klantsegmenten............................................................................................................................5
2.2 Waardeproposities.......................................................................................................................5
2.3 Kanalen.........................................................................................................................................5
2.4 Klantrelaties..................................................................................................................................6
2.5 Inkomststromen..........................................................................................................................6
2.6 Kernmiddelen...............................................................................................................................7
2.7 Kernactiviteiten............................................................................................................................7
2.8 Kernpartners.................................................................................................................................7
2.9 Kostenstructuur............................................................................................................................7
3. Waarde propositie canvas..................................................................................................................8
3.1 Klanttaken....................................................................................................................................8
3.2 Klantpijnpunten............................................................................................................................9
3.3 Klantvoordelen.............................................................................................................................9
3.4 Producten en diensten...............................................................................................................10
3.5 Pijnverzachters...........................................................................................................................10
3.6 Voordeelverschaffers..................................................................................................................10
4. Lean canvas......................................................................................................................................11
5.i Effectuation model..........................................................................................................................13