The popular book, The Millionaire Next Door, details the extravagant lives of the
wealthiest people in various communities throughout the United States.
False
Schor states that "many of us are continually comparing our own lifestyle and
possessions to a select group of people we respect and want to be like." She calls this...
Competitive Acquisition
According to Schor, a/an __________ __________, is a group with which a person is
more likely to compare themselves and their lifestyle.
Reference Group
Adam Smith was the author of which book?
The Wealth of Nations
Schor says that daily exposure to an economically diverse set of people is one reason
why Americans began engaging in more upward comparison.
True
Schor observed that a large majority of Americans are conscious of being motivated by
social status and intentionally make purchases that are knowingly meant to elevate that
status.
False
According to Schor, very few economists have found that consumer satisfaction, and
dissatisfaction, actually depend less on what a person has in an absolute sense than on
socially formed aspirations and expectations.
False
__________ is what Schor calls the process of reducing work hours, thereby earning
and spending less, with the goal of leaving behind the pressures for upscale
consumption.
Downshifting
According to Schor, the ______ were the so-called "decade of greed."
1980's
According to Schor, the most obvious social trend of the 1970's that was altering the
nature of comparative consumption was:
an increase in married women entering the work force
, According to Schor, Bourdieu argues that tastes and preferences don't just evolve out of
individual likes and dislikes but are instead more likely to be socially produced by:
inequalities in class.
Bourdieu defines habitus as:
All of these are correct
According to Schor, a study by Russell Belk in the 1980's found that observers could
predict reasonably well a person's family income and occupation by investigating the
contents of his or her:
purse or wallet.
According to Schor, in modern society, not having money can result in a profound:
social disability.
Schor highlights that many Homeowner's Associations ban things like campers in the
driveway, clothes lines (for hanging laundry outside to dry,) loud noise and rabbit
hutches because:
these things "reek of the lower classes."
According to Schor's colleague Tracy Tefertiller, there was a high degree of consensus
middle class teenage boys about which athletic shoes were in and out.
True
Schor states that Belk and his colleagues found that children in grade 5 or less (age 11
or so) are not persuaded by the images of symbolic consumption because the ability to
discern certain symbols of social class does not begin to develop until middle school.
False
According to Schor, researchers have not definitively found that what you wear, drive
and own affects how people treat you.
False
In contrast to what he originally assumed, Bourdieu found almost no regularities in
French consumer patterns within specific economic classes.
False
Schor states that traditionally consumer desires have been prompted by exposure to a
reference group.
True
Schor conducted a study of women's lipstick preferences. In her study she found that
there was ______ variety in the price of lipstick.
a wide