Competing concerns with
Volvo’s digital car initiative
SEOR
, Good and bad elements
Good elements Bad elements
Recognizes broadly the successful steps of Lack of depth and details & omits sever
Volvo. important points.
For example: It doesn't mention the
For example: It found that by setting up the demand for specifics from managers,
connectivity Hub Volvo developed shared unclear ownership of digital initiatives,
understanding of the challenges and the inflexible contractual practices
opportunities of innovation.
24-12-2024
, Missing element – Strategy &
Leadership
Missing element Solution Why it would work?
• The transition from the • Smooth transition from • It allows for safe
Hub to App development ‘discovery’ to ‘hand-over experimentation and
group (R&D) and ultimatly to business’ phase. improvement before
to IT (H3 to H1) was good • This process ensures that scaling innovations
at Volvo, this ensured a digital innovations are (Gilsing, 2022).
succesfull gradually refined before • By managing the
implementation. being integrated into core transition through
• Volvo took into account operations, minimizing structured phases, it
the different skills of disruption and managing balances flexibility wit
people in departments. risk. control, ensuring smo
For example, they integration into the
transferred the business (Gilsing, 202
responsibility from R&D to • This approach address
IT (O’Connor, et al., the tension Volvo face
2009). making digital innova
manageable.
24-12-2024
Volvo’s digital car initiative
SEOR
, Good and bad elements
Good elements Bad elements
Recognizes broadly the successful steps of Lack of depth and details & omits sever
Volvo. important points.
For example: It doesn't mention the
For example: It found that by setting up the demand for specifics from managers,
connectivity Hub Volvo developed shared unclear ownership of digital initiatives,
understanding of the challenges and the inflexible contractual practices
opportunities of innovation.
24-12-2024
, Missing element – Strategy &
Leadership
Missing element Solution Why it would work?
• The transition from the • Smooth transition from • It allows for safe
Hub to App development ‘discovery’ to ‘hand-over experimentation and
group (R&D) and ultimatly to business’ phase. improvement before
to IT (H3 to H1) was good • This process ensures that scaling innovations
at Volvo, this ensured a digital innovations are (Gilsing, 2022).
succesfull gradually refined before • By managing the
implementation. being integrated into core transition through
• Volvo took into account operations, minimizing structured phases, it
the different skills of disruption and managing balances flexibility wit
people in departments. risk. control, ensuring smo
For example, they integration into the
transferred the business (Gilsing, 202
responsibility from R&D to • This approach address
IT (O’Connor, et al., the tension Volvo face
2009). making digital innova
manageable.
24-12-2024
