OE102: Customer Insight Tooling
Tim Duivenvoorden, 689101
Hogeschool Inholland, Business Studies 3A
24th May 2024
,Title Page
Tim Duivenvoorden, 689101
Hogeschool Inholland Haarlem
Business Studies (Marketing)
Class: 3A
Lecturer: Mr. Y. Toth
Test Date: 24th May 2024
,Table of Contents
Title Page.....................................................................................................................................................2
Table of Contents.........................................................................................................................................3
Introduction.................................................................................................................................................1
1. Digital Marketing & Content Marketing...............................................................................................2
2. Search Engine Optimalisation (SEO).....................................................................................................4
3. Search Engine Marketing (SEM)...........................................................................................................6
4. Social Media Marketing.......................................................................................................................8
5. Website Development and Optimization...........................................................................................10
6. Customer Relationship Management.................................................................................................12
7. E-mail Marketing................................................................................................................................14
General Conclusion and Advice for Lots aan Huis......................................................................................16
Bibliography...............................................................................................................................................17
Attachments..............................................................................................................................................20
1. Google marketing course, proof of completion.................................................................................20
2. Exercises per module.........................................................................................................................21
Module 1: Digital Marketing & Content Marketing............................................................................21
Module 2: Search Engine Optimalisation (SEO).................................................................................27
Module 3: Search Engine Marketing (SEM)........................................................................................32
Module 4: Social Media Marketing....................................................................................................38
Module 5: Website Development and Optimization..........................................................................46
Module 6: Customer Relationship Management...............................................................................51
Module 7: E-mail Marketing..............................................................................................................55
, Introduction
This document contains the questions and answers from the customer insight tooling modules:
- Digital Marketing & Content Marketing
- Search engine Optimization, Social Media Marketing
- Website Development & Optimization
Customer Relationship Management
- E-mail Marketing.
A summary and conclusion are included with each of these modules, after which an overall conclusion
and advice are developed.
1
Tim Duivenvoorden, 689101
Hogeschool Inholland, Business Studies 3A
24th May 2024
,Title Page
Tim Duivenvoorden, 689101
Hogeschool Inholland Haarlem
Business Studies (Marketing)
Class: 3A
Lecturer: Mr. Y. Toth
Test Date: 24th May 2024
,Table of Contents
Title Page.....................................................................................................................................................2
Table of Contents.........................................................................................................................................3
Introduction.................................................................................................................................................1
1. Digital Marketing & Content Marketing...............................................................................................2
2. Search Engine Optimalisation (SEO).....................................................................................................4
3. Search Engine Marketing (SEM)...........................................................................................................6
4. Social Media Marketing.......................................................................................................................8
5. Website Development and Optimization...........................................................................................10
6. Customer Relationship Management.................................................................................................12
7. E-mail Marketing................................................................................................................................14
General Conclusion and Advice for Lots aan Huis......................................................................................16
Bibliography...............................................................................................................................................17
Attachments..............................................................................................................................................20
1. Google marketing course, proof of completion.................................................................................20
2. Exercises per module.........................................................................................................................21
Module 1: Digital Marketing & Content Marketing............................................................................21
Module 2: Search Engine Optimalisation (SEO).................................................................................27
Module 3: Search Engine Marketing (SEM)........................................................................................32
Module 4: Social Media Marketing....................................................................................................38
Module 5: Website Development and Optimization..........................................................................46
Module 6: Customer Relationship Management...............................................................................51
Module 7: E-mail Marketing..............................................................................................................55
, Introduction
This document contains the questions and answers from the customer insight tooling modules:
- Digital Marketing & Content Marketing
- Search engine Optimization, Social Media Marketing
- Website Development & Optimization
Customer Relationship Management
- E-mail Marketing.
A summary and conclusion are included with each of these modules, after which an overall conclusion
and advice are developed.
1
