D2:
Come up with an improvement plan for your research.
The new Coca-Cola product was the Cola-Kiwi. It is a regular Coca-
Cola drink with less sugar, so you can taste the kiwi in it. it is served
in a 33Ml can. The product can be bought at; Local supermarkets,
Grocery stores and Restaurants. The retail price we will be asking for
the drink is €0,58. It is more expensive than the regular Coca-Cola
drink, because it has a kiwi flavor and kiwi is in general already
expensive. In this assignment I am going to write an improvement
plan.
First, we are going to use market research to improve your branding
by exploring such subject as:
Brand awareness: Are customers aware and familiar with your
brand?
Competitive comparisons: How do customers view your
company compared to the competition?
Personification: What characteristics and traits do customers
associate with your brand?
We can also improve our market research by survey customers to
gather feedback on marketing content such as logos, brochures,
websites, etc. Brand research is conducted by interviewing customers
or organized focus groups. In this way, we can explore different
topics and get feedback from the customer, so we can improve the
product. The results will help us develop brand positioning and
improve your marketing research. My Subjectivity for this
improvement is; I think it will be smart to gather information from
customers, because you will be sure that you will produce a product
the customer wants and will but. This way you know the product will
be a success and you will make money from it.
Come up with an improvement plan for your research.
The new Coca-Cola product was the Cola-Kiwi. It is a regular Coca-
Cola drink with less sugar, so you can taste the kiwi in it. it is served
in a 33Ml can. The product can be bought at; Local supermarkets,
Grocery stores and Restaurants. The retail price we will be asking for
the drink is €0,58. It is more expensive than the regular Coca-Cola
drink, because it has a kiwi flavor and kiwi is in general already
expensive. In this assignment I am going to write an improvement
plan.
First, we are going to use market research to improve your branding
by exploring such subject as:
Brand awareness: Are customers aware and familiar with your
brand?
Competitive comparisons: How do customers view your
company compared to the competition?
Personification: What characteristics and traits do customers
associate with your brand?
We can also improve our market research by survey customers to
gather feedback on marketing content such as logos, brochures,
websites, etc. Brand research is conducted by interviewing customers
or organized focus groups. In this way, we can explore different
topics and get feedback from the customer, so we can improve the
product. The results will help us develop brand positioning and
improve your marketing research. My Subjectivity for this
improvement is; I think it will be smart to gather information from
customers, because you will be sure that you will produce a product
the customer wants and will but. This way you know the product will
be a success and you will make money from it.
