Creative Business
DIGITALE MEDIA: CONTENT
PORTFOLIO WORDPRESS
Louanne Cuijpers
500802854
GROEN 110B
Module: BLOK 2 Digitale Media: Content
Docent: Pool. L
Datum: 9 december 2018
, Portfolio, Louanne Cuijpers
Inhoudsopgave
Voorwoord ....................................................................................................................................................... 4
H1 Concept ............................................................................................................................................... 5
1.1 Beschrijving concept .............................................................................................................................. 5
1.2 Contentbehoefte ................................................................................................................................... 5
1.3 Contentflow ........................................................................................................................................... 6
1.3.1 Nieuwsbericht – NEW IN TOWN ................................................................................................... 6
1.3.2 Blogpost – TOP 10 ......................................................................................................................... 6
1.3.2 Vlog – 48 HOURS IN... ................................................................................................................... 6
1.3.3 Specials ......................................................................................................................................... 6
H2 Content................................................................................................................................................ 7
2.1 Onderbouwing keuzes contenttypen .................................................................................................... 7
2.1.1 Nieuwsbericht – NEW IN TOWN ................................................................................................... 7
2.1.2 Blogpost – TOP 10 ......................................................................................................................... 7
2.1.3 Vlog – 48 HOURS IN….................................................................................................................... 7
2.2 Sjablonen contenttypen ........................................................................................................................ 8
2.2.1 Sjabloon contenttype Blogpost – TOP 10 ..................................................................................... 8
2.2.2 Sjabloon contenttype Nieuwsbericht – NEW IN TOWN.............................................................. 12
2.2.3 Sjabloon contenttype Vlog – HOTSPOT OF THE MONTH ............................................................ 13
2.3 Verantwoording metadata .................................................................................................................. 14
2.3.1 Categorieën en tags .................................................................................................................... 14
H3 Kanaalmanagement........................................................................................................................... 15
3.1 Verantwoording keuze kanalen ........................................................................................................... 15
3.1.1 Facebook ..................................................................................................................................... 15
3.1.2 Instagram .................................................................................................................................... 15
3.1.3 YouTube ...................................................................................................................................... 15
H4 Evaluatie ............................................................................................................................................ 16
4.1 Doelstellingen concept & content ....................................................................................................... 16
4.1.1 Hoofddoelstelling ........................................................................................................................ 16
4.1.2 Doelstelling contenttype 1: nieuwsberichten – NEW IN TOWN ................................................. 16
4.1.4 Doelstelling contenttype 3: vlogs – 48 HOURS IN ....................................................................... 16
4.2 ksf’s en kpi’s......................................................................................................................................... 16
4.2.1 KSF en KPI hoofdoelstelling......................................................................................................... 16
4.2.2 KSF en KPI contenttype 1 : nieuwsberichten – NEW IN TOWN .................................................. 16
4.2.3 KSF en KPI contenttype 2: blogposts – TOP 10 ........................................................................... 17
4.2.4 KSF en KPI contenttype 3: vlogs – 48 HOURS IN… ...................................................................... 17
2
, Portfolio, Louanne Cuijpers
H5 Behoud .............................................................................................................................................. 17
5.1 Verantwoording behoudplan .............................................................................................................. 17
Nieuwsbericht - NEW IN TOWN ................................................................................................................... 17
Lijstjes – TOP 10 ........................................................................................................................................... 17
Vlog – 48 HOURS IN… ................................................................................................................................... 17
Specials ......................................................................................................................................................... 17
H6 Contentplanning ................................................................................................................................ 18
6.1 Verantwoording contentplanning (week + jaar) ................................................................................. 18
6.1.1 Weekverantwoording ................................................................................................................. 18
6.1.2 Jaarverantwoording .................................................................................................................... 18
H7 Reflectie ............................................................................................................................................ 19
Bronnenlijst ................................................................................................................................................... 20
3
DIGITALE MEDIA: CONTENT
PORTFOLIO WORDPRESS
Louanne Cuijpers
500802854
GROEN 110B
Module: BLOK 2 Digitale Media: Content
Docent: Pool. L
Datum: 9 december 2018
, Portfolio, Louanne Cuijpers
Inhoudsopgave
Voorwoord ....................................................................................................................................................... 4
H1 Concept ............................................................................................................................................... 5
1.1 Beschrijving concept .............................................................................................................................. 5
1.2 Contentbehoefte ................................................................................................................................... 5
1.3 Contentflow ........................................................................................................................................... 6
1.3.1 Nieuwsbericht – NEW IN TOWN ................................................................................................... 6
1.3.2 Blogpost – TOP 10 ......................................................................................................................... 6
1.3.2 Vlog – 48 HOURS IN... ................................................................................................................... 6
1.3.3 Specials ......................................................................................................................................... 6
H2 Content................................................................................................................................................ 7
2.1 Onderbouwing keuzes contenttypen .................................................................................................... 7
2.1.1 Nieuwsbericht – NEW IN TOWN ................................................................................................... 7
2.1.2 Blogpost – TOP 10 ......................................................................................................................... 7
2.1.3 Vlog – 48 HOURS IN….................................................................................................................... 7
2.2 Sjablonen contenttypen ........................................................................................................................ 8
2.2.1 Sjabloon contenttype Blogpost – TOP 10 ..................................................................................... 8
2.2.2 Sjabloon contenttype Nieuwsbericht – NEW IN TOWN.............................................................. 12
2.2.3 Sjabloon contenttype Vlog – HOTSPOT OF THE MONTH ............................................................ 13
2.3 Verantwoording metadata .................................................................................................................. 14
2.3.1 Categorieën en tags .................................................................................................................... 14
H3 Kanaalmanagement........................................................................................................................... 15
3.1 Verantwoording keuze kanalen ........................................................................................................... 15
3.1.1 Facebook ..................................................................................................................................... 15
3.1.2 Instagram .................................................................................................................................... 15
3.1.3 YouTube ...................................................................................................................................... 15
H4 Evaluatie ............................................................................................................................................ 16
4.1 Doelstellingen concept & content ....................................................................................................... 16
4.1.1 Hoofddoelstelling ........................................................................................................................ 16
4.1.2 Doelstelling contenttype 1: nieuwsberichten – NEW IN TOWN ................................................. 16
4.1.4 Doelstelling contenttype 3: vlogs – 48 HOURS IN ....................................................................... 16
4.2 ksf’s en kpi’s......................................................................................................................................... 16
4.2.1 KSF en KPI hoofdoelstelling......................................................................................................... 16
4.2.2 KSF en KPI contenttype 1 : nieuwsberichten – NEW IN TOWN .................................................. 16
4.2.3 KSF en KPI contenttype 2: blogposts – TOP 10 ........................................................................... 17
4.2.4 KSF en KPI contenttype 3: vlogs – 48 HOURS IN… ...................................................................... 17
2
, Portfolio, Louanne Cuijpers
H5 Behoud .............................................................................................................................................. 17
5.1 Verantwoording behoudplan .............................................................................................................. 17
Nieuwsbericht - NEW IN TOWN ................................................................................................................... 17
Lijstjes – TOP 10 ........................................................................................................................................... 17
Vlog – 48 HOURS IN… ................................................................................................................................... 17
Specials ......................................................................................................................................................... 17
H6 Contentplanning ................................................................................................................................ 18
6.1 Verantwoording contentplanning (week + jaar) ................................................................................. 18
6.1.1 Weekverantwoording ................................................................................................................. 18
6.1.2 Jaarverantwoording .................................................................................................................... 18
H7 Reflectie ............................................................................................................................................ 19
Bronnenlijst ................................................................................................................................................... 20
3
