Business Architecture &Transformation
Block II – 2018/2019
BAT Learning Objectives Overview
Session 1. Digital Leadership & Transformation Prof. Eric van Heck --
(Tuesday November 6, 14:00 – 16:45)
Objectives
• Understand the difference between IT as a liability and IT as a strategic asset
• Understand the relationship between business transformation and firm performance
• Analyze the potential of digital capabilities and leadership capabilities for firms
• Evaluate the potential impact of emerging and converging technologies
Required readings
- Bughin, J., LaBerge, L., & Mellbye, A. (2017). The case for digital reinvention. McKinsey
Quarterly, 2, 1-15.
- Mocker, M., Ross, J. W., & van Heck, E. (2014). Transforming Royal Philips: Seeking local
relevance while leveraging global scale. Massachusetts Institute of Technology, Case Study.
- Porter, M. E., & Heppelmann, J. E. (2014). How smart, connected products are transforming
competition. Harvard business review, 92(11), 64-88.
- Westerman, G., Tannou, M., Bonnet, D., Ferraris, P., & McAfee, A. (2012). The digital
advantage: How digital leaders outperform their peers in every industry. MIT Sloan
Management and Capgemini Consulting, MA, 2, 2-23.
Lecture Notes - week 1 - Digital Leadership & Transformation
In 2011, Netherlands’s Most valuable brand – the Dutch Icon Royal Philips -- is not performing well.
Philips’ Financial performance flagging since 2000;
- 40% in revenue and net income, and
-61% mean share price.
Frans van Houten new CEO as of April 2011 and he initiates Accelarate! For Philips’ its transformation.
Key question here though, why is Royal Philips not performing well?
Main story line:
1.What Are Internet of Things and Other Emerging Technologies?
2. How to Win the Digital Data Race?
3. What Are Transformational Challenges?
Information Management: A proposal
Tim Berners-Lee, CERN 1989-1990
Short History of IT
,Gordon Moore (Intel) observed an exponential growth in the number of transistors per integrated
circuit and predicted in 1965 that this trend would continue.
Movement from an infrastructure of 1) Mainframe < 1985 à 2) PC-Local Area Network (LAN) –
Internet +/- 1995 à 3) Mobile phone, PC, PDA, Wi-Fi - Internet of Things +/- 2005 à Intelligent
objects – IOT +/- now.
The Singularity is near – Ray Kurzweil – “Generics, nanotechnology, and robotics will provide a
dramatic increase to human longevity among other profound impacts (2001)”
Predicts Exponential Growth of Computing
Emerging technologies - Technology Hype Cycle (Gartner)
Axes; Visibility X Maturity
,
, Note: Netherlands ranks 1st in autonomous vehicles readiness, US places 3rd
What about flying cars? – Tefugiarra
Block II – 2018/2019
BAT Learning Objectives Overview
Session 1. Digital Leadership & Transformation Prof. Eric van Heck --
(Tuesday November 6, 14:00 – 16:45)
Objectives
• Understand the difference between IT as a liability and IT as a strategic asset
• Understand the relationship between business transformation and firm performance
• Analyze the potential of digital capabilities and leadership capabilities for firms
• Evaluate the potential impact of emerging and converging technologies
Required readings
- Bughin, J., LaBerge, L., & Mellbye, A. (2017). The case for digital reinvention. McKinsey
Quarterly, 2, 1-15.
- Mocker, M., Ross, J. W., & van Heck, E. (2014). Transforming Royal Philips: Seeking local
relevance while leveraging global scale. Massachusetts Institute of Technology, Case Study.
- Porter, M. E., & Heppelmann, J. E. (2014). How smart, connected products are transforming
competition. Harvard business review, 92(11), 64-88.
- Westerman, G., Tannou, M., Bonnet, D., Ferraris, P., & McAfee, A. (2012). The digital
advantage: How digital leaders outperform their peers in every industry. MIT Sloan
Management and Capgemini Consulting, MA, 2, 2-23.
Lecture Notes - week 1 - Digital Leadership & Transformation
In 2011, Netherlands’s Most valuable brand – the Dutch Icon Royal Philips -- is not performing well.
Philips’ Financial performance flagging since 2000;
- 40% in revenue and net income, and
-61% mean share price.
Frans van Houten new CEO as of April 2011 and he initiates Accelarate! For Philips’ its transformation.
Key question here though, why is Royal Philips not performing well?
Main story line:
1.What Are Internet of Things and Other Emerging Technologies?
2. How to Win the Digital Data Race?
3. What Are Transformational Challenges?
Information Management: A proposal
Tim Berners-Lee, CERN 1989-1990
Short History of IT
,Gordon Moore (Intel) observed an exponential growth in the number of transistors per integrated
circuit and predicted in 1965 that this trend would continue.
Movement from an infrastructure of 1) Mainframe < 1985 à 2) PC-Local Area Network (LAN) –
Internet +/- 1995 à 3) Mobile phone, PC, PDA, Wi-Fi - Internet of Things +/- 2005 à Intelligent
objects – IOT +/- now.
The Singularity is near – Ray Kurzweil – “Generics, nanotechnology, and robotics will provide a
dramatic increase to human longevity among other profound impacts (2001)”
Predicts Exponential Growth of Computing
Emerging technologies - Technology Hype Cycle (Gartner)
Axes; Visibility X Maturity
,
, Note: Netherlands ranks 1st in autonomous vehicles readiness, US places 3rd
What about flying cars? – Tefugiarra
