International Management
Brink, Onno van den
“Help IAC entering the African market”
Lotte Coers
IBM2
Tio Amsterdam
2018
,Table of contents
Introduction......................................................................................................................................3
Business report: “Help IAC entering the African market”..................................................................4
Assignment week 2.........................................................................................................................10
1 Startig up a busiiess ii Africa.....................................................................................................10
2 Esseitaa eaemeits for dooiig busiiess abroado...............................................................................10
3 Oie partcuaar couitry ii Africa....................................................................................................11
4 Gaobaa miidoset..............................................................................................................................11
5 Makiig the right doecisiois............................................................................................................12
6 Dutch compaiies who have goie gaobaa.......................................................................................12
Assignment week 3.........................................................................................................................13
1 Cuaturaa doifereices betweei the Netheraaidos aido Africa.............................................................13
2 Nigeria..........................................................................................................................................13
Assignment week 4.........................................................................................................................15
1 Cuaturaa characteristcs.................................................................................................................15
2 Impact oi orgaiisiig the busiiess................................................................................................16
Assignment week 5.........................................................................................................................17
1 Maiagemeit doecisiois (streigths aido weakiesses)....................................................................17
2 Maiagemeitmodoea......................................................................................................................17
Assignment week 6.........................................................................................................................18
1 Workiig together..........................................................................................................................18
2 Members of the maiagemeit team.............................................................................................18
3 The frst meetig...........................................................................................................................18
Assignment week 7.........................................................................................................................20
1 Leadoership styae............................................................................................................................20
2 Adovise............................................................................................................................................20
3 Baaaice betweei task aido reaatoiship........................................................................................20
4 Leadoership behaviour....................................................................................................................20
Assignment week 8.........................................................................................................................22
1 The frst meetig...........................................................................................................................22
2 Motvatig the Africai couiterparts to speak..............................................................................22
3 Create trust...................................................................................................................................22
4 Expertses......................................................................................................................................23
5 Equaaity.........................................................................................................................................23
6 Adovise to soave a probaem.............................................................................................................23
Assignment week 9.........................................................................................................................24
1 Orgaiisatoiaa doeveaopmeit.........................................................................................................24
2 Impaemeitatoi tactcs.................................................................................................................24
Assignment week 10........................................................................................................................25
1 Payiig ateitoi to ethics aido sociaa respoisibiaity is as importait as profts aido costs..............25
2 Ethicaa aido sociaa actois impact fiaiciaa performaice (doescribe how this cai work for your
busiiess)..........................................................................................................................................25
3 Compaiies are begiiiiig to measure ioifiaiciaa factors that create vaaue (how dooes this reaate
to the IAC busiiess?)........................................................................................................................25
4 Coisumers pay ateitoi to a compaiy’s ethics aido sociaa respoisibiaity....................................25
2
, Introduction
My name is Lotte Coers and I am studying International Business Management at Tio
Amsterdam. This second semester I have to make a practical assignment for the
course International Management. The purpose of this assignment is to write a
business report in which I mention a couple of existing business opportunities for the
company IAC (International Adventure Company), who is preparing to enter the
African market.
3
Brink, Onno van den
“Help IAC entering the African market”
Lotte Coers
IBM2
Tio Amsterdam
2018
,Table of contents
Introduction......................................................................................................................................3
Business report: “Help IAC entering the African market”..................................................................4
Assignment week 2.........................................................................................................................10
1 Startig up a busiiess ii Africa.....................................................................................................10
2 Esseitaa eaemeits for dooiig busiiess abroado...............................................................................10
3 Oie partcuaar couitry ii Africa....................................................................................................11
4 Gaobaa miidoset..............................................................................................................................11
5 Makiig the right doecisiois............................................................................................................12
6 Dutch compaiies who have goie gaobaa.......................................................................................12
Assignment week 3.........................................................................................................................13
1 Cuaturaa doifereices betweei the Netheraaidos aido Africa.............................................................13
2 Nigeria..........................................................................................................................................13
Assignment week 4.........................................................................................................................15
1 Cuaturaa characteristcs.................................................................................................................15
2 Impact oi orgaiisiig the busiiess................................................................................................16
Assignment week 5.........................................................................................................................17
1 Maiagemeit doecisiois (streigths aido weakiesses)....................................................................17
2 Maiagemeitmodoea......................................................................................................................17
Assignment week 6.........................................................................................................................18
1 Workiig together..........................................................................................................................18
2 Members of the maiagemeit team.............................................................................................18
3 The frst meetig...........................................................................................................................18
Assignment week 7.........................................................................................................................20
1 Leadoership styae............................................................................................................................20
2 Adovise............................................................................................................................................20
3 Baaaice betweei task aido reaatoiship........................................................................................20
4 Leadoership behaviour....................................................................................................................20
Assignment week 8.........................................................................................................................22
1 The frst meetig...........................................................................................................................22
2 Motvatig the Africai couiterparts to speak..............................................................................22
3 Create trust...................................................................................................................................22
4 Expertses......................................................................................................................................23
5 Equaaity.........................................................................................................................................23
6 Adovise to soave a probaem.............................................................................................................23
Assignment week 9.........................................................................................................................24
1 Orgaiisatoiaa doeveaopmeit.........................................................................................................24
2 Impaemeitatoi tactcs.................................................................................................................24
Assignment week 10........................................................................................................................25
1 Payiig ateitoi to ethics aido sociaa respoisibiaity is as importait as profts aido costs..............25
2 Ethicaa aido sociaa actois impact fiaiciaa performaice (doescribe how this cai work for your
busiiess)..........................................................................................................................................25
3 Compaiies are begiiiiig to measure ioifiaiciaa factors that create vaaue (how dooes this reaate
to the IAC busiiess?)........................................................................................................................25
4 Coisumers pay ateitoi to a compaiy’s ethics aido sociaa respoisibiaity....................................25
2
, Introduction
My name is Lotte Coers and I am studying International Business Management at Tio
Amsterdam. This second semester I have to make a practical assignment for the
course International Management. The purpose of this assignment is to write a
business report in which I mention a couple of existing business opportunities for the
company IAC (International Adventure Company), who is preparing to enter the
African market.
3
