Change communication
Lecture #1
From scan to plan
Steps in communicaton plan:
1) Analyze the organizaton
2) Describe the vision on internal communicaton
3) Determine communicaton goals and target groups
4) Determine the change story and core messages
5) Determine the contents of the communicaton toolkit
6) Make a communicaton calendar
7) Evaluaton
Visions on communicaton
Definitii if iniCniii nii cimmmmninicamtii: a coherent system of variables that describe the
internal communicaton in the context of an organizaton
Action vs Inneracction
Focused on the transmission Based on the idea that
of message meaning- giving is a mutual
Communicaton focused on process
achieving the desired efects Instead of convincing and
with receivers. persuading, it evolves around
creatng support and dialogue
Factors which contribute to the failure of change management
1) An utter lack of plan to guide the change
2) Failure to define a clear ratonale for the change
3) Ignoring culture
4) Weak follow through sponsors
5) Not investng resources in the change efort
6) Haphazard communicatons ?
7) Gaps in change agent skills
8) Fear of feedback
9) Declaring success too early
10) Neglectng to reinforce change
, Kotter’s 8 steps model
#1_ Establishing a sense of urgency
#2_ create a guiding coaliton
#3_ developing a change vision
#4_ communicatng the vision for buy-ins
#5_ empowering broad-based acton
#6_ creatng short-term wins
#7_ build up con change
#8_ incorporate change into culture
Sensemaking and constructvism
Thr srnsrmcking paocrss is cn ctrmpe eo arducr rquivoccliey, oa multiplr mrcnings in
ehr infoamction usrd by proplr in ehr oagcnizctionn Whrn infoamction is hcndlrd by ehr
oagcnizras ehry go ehaough ehr following secgrs:
Sensemaking happens in 3 stages:
Enccemrne: where people define situatons and begin the process of dealing with the
informaton.
Srlrction: where people narrow the equivocality (multple meanings*) by deciding what to
deal with and what to leave along, ignore or disregard. (ex: analyzing a meetng and
understanding its real purpose/problem etc.)
Rrerntion: where they decide what informaton, and its meaning, they will retain for future
use. (select a soluton and try to make it work and remain through tme)
*To avoid multple meanings people need a directon and a frame work.
Professional amateurs: people that don’t specify on a specific area/subbect but they are very
good at it,
i.e.: someone who studies medicine but is really good at designing
Lecture #1
From scan to plan
Steps in communicaton plan:
1) Analyze the organizaton
2) Describe the vision on internal communicaton
3) Determine communicaton goals and target groups
4) Determine the change story and core messages
5) Determine the contents of the communicaton toolkit
6) Make a communicaton calendar
7) Evaluaton
Visions on communicaton
Definitii if iniCniii nii cimmmmninicamtii: a coherent system of variables that describe the
internal communicaton in the context of an organizaton
Action vs Inneracction
Focused on the transmission Based on the idea that
of message meaning- giving is a mutual
Communicaton focused on process
achieving the desired efects Instead of convincing and
with receivers. persuading, it evolves around
creatng support and dialogue
Factors which contribute to the failure of change management
1) An utter lack of plan to guide the change
2) Failure to define a clear ratonale for the change
3) Ignoring culture
4) Weak follow through sponsors
5) Not investng resources in the change efort
6) Haphazard communicatons ?
7) Gaps in change agent skills
8) Fear of feedback
9) Declaring success too early
10) Neglectng to reinforce change
, Kotter’s 8 steps model
#1_ Establishing a sense of urgency
#2_ create a guiding coaliton
#3_ developing a change vision
#4_ communicatng the vision for buy-ins
#5_ empowering broad-based acton
#6_ creatng short-term wins
#7_ build up con change
#8_ incorporate change into culture
Sensemaking and constructvism
Thr srnsrmcking paocrss is cn ctrmpe eo arducr rquivoccliey, oa multiplr mrcnings in
ehr infoamction usrd by proplr in ehr oagcnizctionn Whrn infoamction is hcndlrd by ehr
oagcnizras ehry go ehaough ehr following secgrs:
Sensemaking happens in 3 stages:
Enccemrne: where people define situatons and begin the process of dealing with the
informaton.
Srlrction: where people narrow the equivocality (multple meanings*) by deciding what to
deal with and what to leave along, ignore or disregard. (ex: analyzing a meetng and
understanding its real purpose/problem etc.)
Rrerntion: where they decide what informaton, and its meaning, they will retain for future
use. (select a soluton and try to make it work and remain through tme)
*To avoid multple meanings people need a directon and a frame work.
Professional amateurs: people that don’t specify on a specific area/subbect but they are very
good at it,
i.e.: someone who studies medicine but is really good at designing
