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5 C’s 1
A
Adbudg (sales response method) 22, 25, 42 and 43 (explanation)
Advanced Pricing Strategies 19
Advertising budgets 21
Affordable method 21
Agglomeration schedule 28
B
Bass Diffusion Model 9 and 40 (limitations page 11, advantages on page 10)
Big data 37
Buying intentions 8
Brand Extension 18
Break-Even point 15
C
Cannibalization 19
Chain Ratio Method 5 (disadvantages & advantages on page 6, 8)
Cluster Analysis 27
COGS (Cost of goods sold) 15
Competitive parity method 21
Competitor 31
Contribution margin 15
Constant Price Elasticity 20
D
Decision Tree 35
Dendrogram 29
Deriving clusters 28
Dollar Share 5
E
Economic Value to the Customer (EVC) 16
Elbow 29
Exponential Smoothing 8
F
Forecasting Methods 7
Forecasting sales (predicting) 7
G
Generalized Bass Model 11
General Profit 15
Gross margin 15
H
Hierarchical clustering 27
I
ISO Elastic 20
J
Judgmental Methods 7
Jury of Executive Opinion 7
5 C’s 1
A
Adbudg (sales response method) 22, 25, 42 and 43 (explanation)
Advanced Pricing Strategies 19
Advertising budgets 21
Affordable method 21
Agglomeration schedule 28
B
Bass Diffusion Model 9 and 40 (limitations page 11, advantages on page 10)
Big data 37
Buying intentions 8
Brand Extension 18
Break-Even point 15
C
Cannibalization 19
Chain Ratio Method 5 (disadvantages & advantages on page 6, 8)
Cluster Analysis 27
COGS (Cost of goods sold) 15
Competitive parity method 21
Competitor 31
Contribution margin 15
Constant Price Elasticity 20
D
Decision Tree 35
Dendrogram 29
Deriving clusters 28
Dollar Share 5
E
Economic Value to the Customer (EVC) 16
Elbow 29
Exponential Smoothing 8
F
Forecasting Methods 7
Forecasting sales (predicting) 7
G
Generalized Bass Model 11
General Profit 15
Gross margin 15
H
Hierarchical clustering 27
I
ISO Elastic 20
J
Judgmental Methods 7
Jury of Executive Opinion 7
