Strategische Marketing Planning
Pepsi Cola
Casus week 1 CE9
Anniek Bond
Kevin Sier
Kelly Schilder
Lynn Buitendam
16 november 2023
CE4D1
M. Roeland
Hogeschool van Amsterdam
1
, Inhoudsopgave
Casus 1: Strategische Marketingplanning CE9........................................................................4
Vraag 1)..............................................................................................................................4
Vraag 2)..............................................................................................................................4
Vraag 3)..............................................................................................................................6
Vraag 4)..............................................................................................................................7
Vraag 5)..............................................................................................................................8
Vraag 6a) ...........................................................................................................................9
Vraag 6b)............................................................................................................................9
Vraag 7)............................................................................................................................10
Vraag 8a)..........................................................................................................................10
Vraag 8b)..........................................................................................................................10
Vraag 9)............................................................................................................................10
2
Pepsi Cola
Casus week 1 CE9
Anniek Bond
Kevin Sier
Kelly Schilder
Lynn Buitendam
16 november 2023
CE4D1
M. Roeland
Hogeschool van Amsterdam
1
, Inhoudsopgave
Casus 1: Strategische Marketingplanning CE9........................................................................4
Vraag 1)..............................................................................................................................4
Vraag 2)..............................................................................................................................4
Vraag 3)..............................................................................................................................6
Vraag 4)..............................................................................................................................7
Vraag 5)..............................................................................................................................8
Vraag 6a) ...........................................................................................................................9
Vraag 6b)............................................................................................................................9
Vraag 7)............................................................................................................................10
Vraag 8a)..........................................................................................................................10
Vraag 8b)..........................................................................................................................10
Vraag 9)............................................................................................................................10
2