Creativity:
- Synthetic imagination: enables us to analyze previous and imagine scenarios based
on that experience and knowledge
- Creative imagination: enables us to develop completely new and different ideas and
concepts to solve problems and achieve goals.
Lecture 5: Perception and Communication
Define perception and explain the factors that influence it
Perception is a process in which individuals organize and interpret their sensory impressions in
order to give meaning to their environment.
The way in which we see the reality of the world around us
It is important to the study of OB because people's behaviors are based on their perceptions of
what reality is, not on reality itself.
Factors that influence perception
1. Factor in the perceiver:
● Attitudes
● Motives
● interest
● Experience
● Expectations
2. Factors in the situation:
● Time
● Work setting
● Social setting
3. Factors in the target:
● Novelty
● Motion
● Sounds
● Size
● Background
● Proximities
● Similarities
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, Attribution theory = attribute characteristics to people based on past knowledge and in
comparison with other people.
Attribution theory suggests that when we observe an individual's behavior, we attempt to
determine whether it was internally or externally caused.
Internal forces: ability, skill, amount of effort, fatigue
External forces: organizational rules and policies, manner of superiors, weather
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- Synthetic imagination: enables us to analyze previous and imagine scenarios based
on that experience and knowledge
- Creative imagination: enables us to develop completely new and different ideas and
concepts to solve problems and achieve goals.
Lecture 5: Perception and Communication
Define perception and explain the factors that influence it
Perception is a process in which individuals organize and interpret their sensory impressions in
order to give meaning to their environment.
The way in which we see the reality of the world around us
It is important to the study of OB because people's behaviors are based on their perceptions of
what reality is, not on reality itself.
Factors that influence perception
1. Factor in the perceiver:
● Attitudes
● Motives
● interest
● Experience
● Expectations
2. Factors in the situation:
● Time
● Work setting
● Social setting
3. Factors in the target:
● Novelty
● Motion
● Sounds
● Size
● Background
● Proximities
● Similarities
28
, Attribution theory = attribute characteristics to people based on past knowledge and in
comparison with other people.
Attribution theory suggests that when we observe an individual's behavior, we attempt to
determine whether it was internally or externally caused.
Internal forces: ability, skill, amount of effort, fatigue
External forces: organizational rules and policies, manner of superiors, weather
29
