Summary of Business Research Methods: Quantitative

RESEARCH

Objectivity #factual conclusions


Precision & Confidence A degree of confidence estimate accuracy


Replicability repeatabilityapplicabilityof
# findings

testability #datadriven #bias

#methodology
Riger theoretical babe
#




Purposiveness #practical purpose


Parsimony # filter variables significance
#




Generalisability # general applicability


RESEARCH PROCESS

Problem Definition -> Research Approach - >
Research Design - -




#area #statement Atheoretical framework Alnature #measures sample

->


Data Collection ->
Data Analysis -> Research findings
field work
# #
preparation integrif finterpretation


Problem Definition #managementresearch preliminaryresearch Anarrow scope
Low motivation/productivity ->impact of executive communication on
through
productivity ...
#RQ


Research Approach #variables definitions hypotheses conceptual model
*** Findepencent
dependent #mediator #moderator

Research Design measurementintention
#
#
pre-test/construction rulesef

-Exploratory#qualitative
Plesible demic
and


damen
#quantitative
gain inspiration
to about a




Conclusive #
causal
-
cearly defined
*descriptive correlation
and structured to gen
insights and was general conclusions ↳>
Gross Section

↳
longitudinal
Data Collection technique
# #standardisation

Information Specification translation of problem to specific questions

Interviewing method fself-administered #controlledremote/faceto-face

Question Content #informedness Particulatability#memory

Participant Motivation overcome inability /unwillingness to participate
#



effort
#
context Apurpose #carfulness

Question Structure Hopen formatspecific format

Question Wording precise fordinary #unambiguaus
Ambiased/unleading the assumptions/generalisations

, Data Collection Question Arrangement Hopeny #basic classifaction
#identification #complex

Layout
Reproduction

Pilot-testing problem
# elimination


Data Analysis # data interpretation
Research Findings communication
#




MEASUREMENT/SCALING

Nominal Ordinal Interval Ratio


Difference W W v v




Order X V V W




Distance X X V W




Origin X X arbitrar zero




male/female 1w/m/a agrae 1-5 money




direct comparison
scaling independent
to objects - from
comparing
-




#constant reference points objects
#
fever theor assumptions
i
ordinal data

Fang-
#


- #5-g options
comparison Balanced scall
allocating
#




↑
of two objects
#natural resources
natural choice
#

environment #finer metrics


disagreebipolar
behaviour
only#effort
#limited capacity#relative
Strange
#desiredchivision labels
of cowinuum strangtagree
#easyclear'- dirty'
unreliable
#
difficult interpretation
#