Reader
STC - CRECOR
,Inhoudsopgave
Deel A ............................................................................................................................................................. 2
Toelich(ng bij Design Thinking en de Crea(ve Brief ........................................................................................... 3
Change by design. How design thinking transforms organiza(ons .................................................................... 4
Interne communica(e als managemen(nstrument ........................................................................................... 6
Inleiding ......................................................................................................................................................... 6
Het integraal ondernemingsmodel (IOM)...................................................................................................... 6
Doelen stellen en de missie: het richten van de organisa;e ......................................................................... 6
Organiseren: het inrichten van de organisa;e ............................................................................................... 6
Strategie......................................................................................................................................................... 7
Structuur ........................................................................................................................................................ 7
Cultuur ........................................................................................................................................................... 8
S;jl van leiding geven .................................................................................................................................... 9
Personeel ..................................................................................................................................................... 10
Systemen ..................................................................................................................................................... 10
Gebouwen en loca;es ................................................................................................................................. 11
Realiseren: het verrichten van werkzaamheden.......................................................................................... 11
Doelgroep .................................................................................................................................................... 12
Marktonderzoek .......................................................................................................................................... 12
Communica;etheorie .................................................................................................................................. 12
Consumentengedrag.................................................................................................................................... 13
Media ........................................................................................................................................................... 13
Kiezen voor de kudde ........................................................................................................................................ 14
Individualisering zit tussen de oren ............................................................................................................. 14
Deel B ........................................................................................................................................................... 15
Prototyping: A Prac(oner’s Guide .................................................................................................................... 15
Five types of prototypes .............................................................................................................................. 15
Eight Guiding Principles ............................................................................................................................... 16
Principle 1: Understand Your Audience and Intent ...................................................................................... 16
Principle 2: Plan a LiYle- Protoype the Rest ................................................................................................. 16
Principle 3: Set Expecta;ons ........................................................................................................................ 16
Principle 4: You Can Sketch .......................................................................................................................... 17
Principle 5: It’s a Prototype – Not the Mona Lisa ........................................................................................ 17
Principle 6: If You Can’t Make It, Fake It....................................................................................................... 17
Principle 7: Prototype Only What You Need ................................................................................................ 17
Principle 8: Reduce Risk – Prototype Early and Oaen.................................................................................. 17
Probes, toolkits and prototypes: three approaches to making in codesigning ................................................. 19
Deel C ........................................................................................................................................................... 22
De informa(eprofessional 3.0. Strategische vaardigheden voor IT’ers van nu................................................. 22
Just Enough Research ....................................................................................................................................... 25
Methoden en technieken van onderzoek .......................................................................................................... 31
Beschikbare literatuurbronnen .................................................................................................................... 31
Zoeken in literatuur ..................................................................................................................................... 31
Literatuur beoordelen.................................................................................................................................. 32
Literatuur vastleggen ................................................................................................................................... 32
Plagiaat ........................................................................................................................................................ 33
Het best verkochte boek ooit (met deze (tel). Hoe cijfers ons leiden, verleiden en misleiden .......................... 34
Van tofu krijg je geheugenverlies. Gekonkel in media, poli(ek en reclame. ..................................................... 35
1
, De woordenlijst............................................................................................................................................ 35
De cijferlijst .................................................................................................................................................. 35
De vragenlijst ............................................................................................................................................... 35
Wat is onderzoek? Prak(jkboek voor methoden en technieken ....................................................................... 36
Observa;eonderzoek................................................................................................................................... 36
Interview ...................................................................................................................................................... 37
Deel D ........................................................................................................................................................... 38
Reflec(ef handelen en intervisie ....................................................................................................................... 38
Reflec;ef handelen ...................................................................................................................................... 38
Intervisie ...................................................................................................................................................... 38
Een reflec(eve-onderzoekende houding: een model voor reflec(e als mogelijk hulpmiddel?.......................... 39
2
, Deel A
Toelich(ng bij Design Thinking en de Crea(ve Brief
Business thinking: het formuleren van een doel om tot een oplossing of concept te komen
waarbij je begint bij het concept dan de realisa;e en dan de keuze bepaald.
Design thinking: gaat om het gezamenlijke proces dat de organisa;e en het bureau
doormaken.
1. Discovery (ontdekken)
2. Interpreta;on (interpreteren)
3. Idea;on (ideeën bedenken)
4. Experimenta;on (experimenteren)
5. Evolu;on (evolueren)
Er worden vaak verschillende itera;e gebruikt in dit proces
Crea1ve brief: ‘something to talk about’, een praatstuk, een kickstarter voor crea;viteit. De
crea;ve brief geeJ dus steeds opnieuw een samenvaKng / stand van zaken van het design
thinking proces
1. Project Details
2. Design Ques;on
3. Project Concept
4. Business Objec;ves
5. User Value Proposi;on / Benefits
6. UI Considera;ons
7. Audience
8. Assump;ons and Research
9. Compe;;ve Landscape
3
STC - CRECOR
,Inhoudsopgave
Deel A ............................................................................................................................................................. 2
Toelich(ng bij Design Thinking en de Crea(ve Brief ........................................................................................... 3
Change by design. How design thinking transforms organiza(ons .................................................................... 4
Interne communica(e als managemen(nstrument ........................................................................................... 6
Inleiding ......................................................................................................................................................... 6
Het integraal ondernemingsmodel (IOM)...................................................................................................... 6
Doelen stellen en de missie: het richten van de organisa;e ......................................................................... 6
Organiseren: het inrichten van de organisa;e ............................................................................................... 6
Strategie......................................................................................................................................................... 7
Structuur ........................................................................................................................................................ 7
Cultuur ........................................................................................................................................................... 8
S;jl van leiding geven .................................................................................................................................... 9
Personeel ..................................................................................................................................................... 10
Systemen ..................................................................................................................................................... 10
Gebouwen en loca;es ................................................................................................................................. 11
Realiseren: het verrichten van werkzaamheden.......................................................................................... 11
Doelgroep .................................................................................................................................................... 12
Marktonderzoek .......................................................................................................................................... 12
Communica;etheorie .................................................................................................................................. 12
Consumentengedrag.................................................................................................................................... 13
Media ........................................................................................................................................................... 13
Kiezen voor de kudde ........................................................................................................................................ 14
Individualisering zit tussen de oren ............................................................................................................. 14
Deel B ........................................................................................................................................................... 15
Prototyping: A Prac(oner’s Guide .................................................................................................................... 15
Five types of prototypes .............................................................................................................................. 15
Eight Guiding Principles ............................................................................................................................... 16
Principle 1: Understand Your Audience and Intent ...................................................................................... 16
Principle 2: Plan a LiYle- Protoype the Rest ................................................................................................. 16
Principle 3: Set Expecta;ons ........................................................................................................................ 16
Principle 4: You Can Sketch .......................................................................................................................... 17
Principle 5: It’s a Prototype – Not the Mona Lisa ........................................................................................ 17
Principle 6: If You Can’t Make It, Fake It....................................................................................................... 17
Principle 7: Prototype Only What You Need ................................................................................................ 17
Principle 8: Reduce Risk – Prototype Early and Oaen.................................................................................. 17
Probes, toolkits and prototypes: three approaches to making in codesigning ................................................. 19
Deel C ........................................................................................................................................................... 22
De informa(eprofessional 3.0. Strategische vaardigheden voor IT’ers van nu................................................. 22
Just Enough Research ....................................................................................................................................... 25
Methoden en technieken van onderzoek .......................................................................................................... 31
Beschikbare literatuurbronnen .................................................................................................................... 31
Zoeken in literatuur ..................................................................................................................................... 31
Literatuur beoordelen.................................................................................................................................. 32
Literatuur vastleggen ................................................................................................................................... 32
Plagiaat ........................................................................................................................................................ 33
Het best verkochte boek ooit (met deze (tel). Hoe cijfers ons leiden, verleiden en misleiden .......................... 34
Van tofu krijg je geheugenverlies. Gekonkel in media, poli(ek en reclame. ..................................................... 35
1
, De woordenlijst............................................................................................................................................ 35
De cijferlijst .................................................................................................................................................. 35
De vragenlijst ............................................................................................................................................... 35
Wat is onderzoek? Prak(jkboek voor methoden en technieken ....................................................................... 36
Observa;eonderzoek................................................................................................................................... 36
Interview ...................................................................................................................................................... 37
Deel D ........................................................................................................................................................... 38
Reflec(ef handelen en intervisie ....................................................................................................................... 38
Reflec;ef handelen ...................................................................................................................................... 38
Intervisie ...................................................................................................................................................... 38
Een reflec(eve-onderzoekende houding: een model voor reflec(e als mogelijk hulpmiddel?.......................... 39
2
, Deel A
Toelich(ng bij Design Thinking en de Crea(ve Brief
Business thinking: het formuleren van een doel om tot een oplossing of concept te komen
waarbij je begint bij het concept dan de realisa;e en dan de keuze bepaald.
Design thinking: gaat om het gezamenlijke proces dat de organisa;e en het bureau
doormaken.
1. Discovery (ontdekken)
2. Interpreta;on (interpreteren)
3. Idea;on (ideeën bedenken)
4. Experimenta;on (experimenteren)
5. Evolu;on (evolueren)
Er worden vaak verschillende itera;e gebruikt in dit proces
Crea1ve brief: ‘something to talk about’, een praatstuk, een kickstarter voor crea;viteit. De
crea;ve brief geeJ dus steeds opnieuw een samenvaKng / stand van zaken van het design
thinking proces
1. Project Details
2. Design Ques;on
3. Project Concept
4. Business Objec;ves
5. User Value Proposi;on / Benefits
6. UI Considera;ons
7. Audience
8. Assump;ons and Research
9. Compe;;ve Landscape
3
