Formation
Beyonslay
, Product context
Formation was released the day before Beyonce performed at the Super
Bowl final in February 2016, the music video was released with the song
The MV has won numerous awards including a Clio Award for innovation a
creative excellence, and has been nominated in the MV category at the
2016 Grammy Awards
The video is set against the backdrop of the flooding in New Orleans
following Hurricane Katrina and the associated racial tension in America,
and also draws parallels with references to racism and slavery
, Historical context
Hurricane Katrina- a category 5 hurricane in Florida, Louisiana in August
2005. Over 1,200 deaths in New Orleans and the aftermath of the floodin
was catastrophic
People (mainly African Americans) were abandoned when searching for h
No equal opportunities for recovery and the government made people fee
abandoned
Homes in black neighbourhoods were valued less. Beyonce is trying to
criticise the relief effort and the government’s discrimination
Subverting slavery via Antebellum dress and colonial mansion- traditional
southern belle style depicting wealth, commonly worn by slave owners an
owners of plantations, subverts the power of the south. Portraits show the
power of the colonial south
Beyonslay
, Product context
Formation was released the day before Beyonce performed at the Super
Bowl final in February 2016, the music video was released with the song
The MV has won numerous awards including a Clio Award for innovation a
creative excellence, and has been nominated in the MV category at the
2016 Grammy Awards
The video is set against the backdrop of the flooding in New Orleans
following Hurricane Katrina and the associated racial tension in America,
and also draws parallels with references to racism and slavery
, Historical context
Hurricane Katrina- a category 5 hurricane in Florida, Louisiana in August
2005. Over 1,200 deaths in New Orleans and the aftermath of the floodin
was catastrophic
People (mainly African Americans) were abandoned when searching for h
No equal opportunities for recovery and the government made people fee
abandoned
Homes in black neighbourhoods were valued less. Beyonce is trying to
criticise the relief effort and the government’s discrimination
Subverting slavery via Antebellum dress and colonial mansion- traditional
southern belle style depicting wealth, commonly worn by slave owners an
owners of plantations, subverts the power of the south. Portraits show the
power of the colonial south
