CAPSIM: Team Member Guide Notes questions with correct answers

Product: Sensors Answer Sensors are devices that observe physical conditions. For example, the average cell phone contains dozens of sensors that allow it to interpret touch, spatial orientation and signal strength. New sensor businesses are created every day in areas as diverse as security, aeronautics and biomedical engineering. You are in a business-to-business market, not a direct-toconsumer market; the sensors your company manufactures are incorporated into the products your customers sell. Foundation FastTrack Answer Every round, you and your competitors will have access to an industry newsletter called the Foundation FastTrack. It is an extensive year-end report of the sensor industry. It includes customer buying patterns, product positioning, public financial records and other information that will help you get ahead. Every product's Customer Survey Score can be found in the FastTrack's Segment Analysis pages. These scores determine sales distribution. In general, the higher the score, the better the sales. Situation Analysis Answer Will enable you to understand current market conditions and how the industry will evolve in the next few years. It will assist you with your operational planning.