Introduction to Export Management
Exam: 6 open questions, one case study and one calculation – answer in one sentence,
if you write too much it is not going to be read.
Reactive reasons for export:
- Diversification
- Small or declining home market
- Access capacity
Four stages of export:
- Export surplus
- Export marketing
-
- International
Export a structural approach – Chapter 2
Porter’s value chain
It shows the entire value of the organisation. You look for strong points and weak points and find
your competitive advantage.
Are all activities important? No, you do a quick scan to see what things are important.
Three criteria, if the department matches with one of these criteria it is important.
- Create economic value
- Helps you differentiate from competitors
- Does it create costs
For the exam: Learn the Porter’s Value Chain model
Describe the five important activities of Porter’s Value Chain Model
Exam: 6 open questions, one case study and one calculation – answer in one sentence,
if you write too much it is not going to be read.
Reactive reasons for export:
- Diversification
- Small or declining home market
- Access capacity
Four stages of export:
- Export surplus
- Export marketing
-
- International
Export a structural approach – Chapter 2
Porter’s value chain
It shows the entire value of the organisation. You look for strong points and weak points and find
your competitive advantage.
Are all activities important? No, you do a quick scan to see what things are important.
Three criteria, if the department matches with one of these criteria it is important.
- Create economic value
- Helps you differentiate from competitors
- Does it create costs
For the exam: Learn the Porter’s Value Chain model
Describe the five important activities of Porter’s Value Chain Model
