Public Relations

branding - Correct Answersa process in which PR builds corporate and product identities public - Correct Answersany group of people who share common interests or values in a particular situation stakeholder - Correct Answersa public that has a relationship with your organization; it has a stake in your organization or in an issue potentially involving your organization relationship management - Correct Answersthe use of public relations strategy and tactics to foster and enhance the shared interests and values of an organization and the publics important to it success press agentry/publicity model - Correct Answersthe focus of public relations efforts is on getting favorable coverage, or publicity, from the media; accuracy and truth are not seen as essential public information model - Correct Answersfocus is on the dissemination of objective and accurate information; acting in much the same manner as new reports 2-way asymmetrical model - Correct Answersmore sophisticated approach in which research is used in an effort to influence important publics toward a particular point of view; "selfish" model 2-way symmetrical model - Correct Answersfocuses on 2-way communication as a means of conflict resolution and for the promotion of mutual understanding between an organization and its important publics integrated marketing communications (IMC) - Correct AnswersPR is a component of a different field encompassing many persuasive communications advertising - Correct Answersthe use of controlled media in an attempt to influence the actions of targeted publics marketing - Correct Answersthe process of researching, creating, refining and promoting a product or service and distributing that product or service to target consumers public relations - Correct Answersthe management of relationships between an organization and its publics research - Correct Answersthe discovery phase of a problem-solving process; formal and informal methods of information gathering planning - Correct Answersthe strategy phase of the problem-solving process; practitioners use the information gathered during research communication - Correct Answersthe execution phase of the problem-solving process; where practitioners direct messages to specific publics in support of specified goals evaluation - Correct Answersthe measurement of how efficiently and effectively a PR effort met the organization's goals traditional 4-step model of pr - Correct Answersresearch - planning - communication - evaluation dynamic model of the PR process - Correct Answersresearch, planning, communication and evaluation all interlink with each other and can affect the way the flow goes values - Correct Answersthe fundamental beliefs and standards that drive behavior and decision making; the filters through which we see the world and the world sees us values-drive PR - Correct Answersincorporates a dynamic version of the 4-phase process of research, planning, communication and evaluation into the framework defined by an organization's core values