Chapter 1 Introduction
Business research
A systematic and organized effort to investigate a specific problem happening in
work setting which needs a solution. (Applied)
-Quantitative data
Numbers gathered through structure questions
-Qualitative data
Data in the form of words from broad answers
2 types of business research
Applied and basic research
Applied research - solving current problem, demanding timely solution
Example: a particular product doesn’t sell good enough
Basic research – to generate a body of knowledge to understand certain
problems that occur in general
Example: investigating common factors that contribute to absenteeism
Reasons to know about research
- Making informed decisions
- Effectively solve minor problems
- How to discriminate well from bad research
- Taking risks more calculated
Internal VS External researchers
Internal researchers
Pros:
- more acceptances in organization
- Knowledge about organization
- Is an integral part of research
Cons:
- Less fresh ideas
- Power politics
- not seen as experts by staff
External researchers
Pros:
- Out of the box thinking (divergent/convergent)
- Experienced
Cons:
- Time costly
- Cooperation not easy
- costs money
Business research
A systematic and organized effort to investigate a specific problem happening in
work setting which needs a solution. (Applied)
-Quantitative data
Numbers gathered through structure questions
-Qualitative data
Data in the form of words from broad answers
2 types of business research
Applied and basic research
Applied research - solving current problem, demanding timely solution
Example: a particular product doesn’t sell good enough
Basic research – to generate a body of knowledge to understand certain
problems that occur in general
Example: investigating common factors that contribute to absenteeism
Reasons to know about research
- Making informed decisions
- Effectively solve minor problems
- How to discriminate well from bad research
- Taking risks more calculated
Internal VS External researchers
Internal researchers
Pros:
- more acceptances in organization
- Knowledge about organization
- Is an integral part of research
Cons:
- Less fresh ideas
- Power politics
- not seen as experts by staff
External researchers
Pros:
- Out of the box thinking (divergent/convergent)
- Experienced
Cons:
- Time costly
- Cooperation not easy
- costs money
