Branche werkstuk
Naam:
Studentnummer:
Klas:
Datum: 25-03-2022
,Inhoudsopgave
Inleiding: ............................................................................................................................................... 3
Hoofdstuk 1 kennismaken met de branche detailhandel ...................................................... 4
1.1 Inleiding ...................................................................................................................................... 4
1.2 Trends ......................................................................................................................................... 5
1.3 Product ontwikkelingen ......................................................................................................... 6
1.4 Wettelijke eisen ........................................................................................................................ 7
1.5 Milieu maatregelen ................................................................................................................. 7
1.6 Keurmerken .............................................................................................................................. 8
1.7 Fabrikanten merken ............................................................................................................. 10
Hoofdstuk 2 E-commerce .............................................................................................................. 11
2.1 Inleiding .................................................................................................................................... 11
2.2 Websites .................................................................................................................................... 12
2.3 Verkoopkanalen ..................................................................................................................... 14
2.5 Sociale media.......................................................................................................................... 16
2.6 Vloggers & Bloggers ............................................................................................................ 17
Hoofdstuk 3 Diverse media ............................................................................................................ 18
3.1 Inleiding .................................................................................................................................... 18
3.2 massa media ........................................................................................................................... 18
3.3 Consumenten marketing .................................................................................................... 19
3.4 Media vormen ......................................................................................................................... 19
Hoofdstuk 4 Marketingmix ............................................................................................................. 21
4.1 Inleiding .................................................................................................................................... 21
4.2 Promotie ................................................................................................................................... 22
4.3 Presentatie ............................................................................................................................... 23
4.4 Plaats ........................................................................................................................................ 25
4.5 Personeel ................................................................................................................................. 26
4.6 Prijs............................................................................................................................................ 28
4.7 Product ..................................................................................................................................... 30
Hoofdstuk 5 Het assortiment......................................................................................................... 31
5.1 Inleiding .................................................................................................................................... 31
5.2 Seizoenartikelen en /of trendartikelen.............................................................................. 32
5.3 Assortimentsopbouw ........................................................................................................... 33
5.4 Koopmotief .............................................................................................................................. 34
5.5 Artikelgroep 1............................................................................................................................ 35
5.6 Artikelgroep 2............................................................................................................................ 36
2
, Conclusie ........................................................................................................................................ 38
Bronvermelding ............................................................................................................................ 38
Bijlage .............................................................................................................................................. 39
Inleiding:
Deze werkstuk gaat over de branche detailhandel Supermarkten.
3
Naam:
Studentnummer:
Klas:
Datum: 25-03-2022
,Inhoudsopgave
Inleiding: ............................................................................................................................................... 3
Hoofdstuk 1 kennismaken met de branche detailhandel ...................................................... 4
1.1 Inleiding ...................................................................................................................................... 4
1.2 Trends ......................................................................................................................................... 5
1.3 Product ontwikkelingen ......................................................................................................... 6
1.4 Wettelijke eisen ........................................................................................................................ 7
1.5 Milieu maatregelen ................................................................................................................. 7
1.6 Keurmerken .............................................................................................................................. 8
1.7 Fabrikanten merken ............................................................................................................. 10
Hoofdstuk 2 E-commerce .............................................................................................................. 11
2.1 Inleiding .................................................................................................................................... 11
2.2 Websites .................................................................................................................................... 12
2.3 Verkoopkanalen ..................................................................................................................... 14
2.5 Sociale media.......................................................................................................................... 16
2.6 Vloggers & Bloggers ............................................................................................................ 17
Hoofdstuk 3 Diverse media ............................................................................................................ 18
3.1 Inleiding .................................................................................................................................... 18
3.2 massa media ........................................................................................................................... 18
3.3 Consumenten marketing .................................................................................................... 19
3.4 Media vormen ......................................................................................................................... 19
Hoofdstuk 4 Marketingmix ............................................................................................................. 21
4.1 Inleiding .................................................................................................................................... 21
4.2 Promotie ................................................................................................................................... 22
4.3 Presentatie ............................................................................................................................... 23
4.4 Plaats ........................................................................................................................................ 25
4.5 Personeel ................................................................................................................................. 26
4.6 Prijs............................................................................................................................................ 28
4.7 Product ..................................................................................................................................... 30
Hoofdstuk 5 Het assortiment......................................................................................................... 31
5.1 Inleiding .................................................................................................................................... 31
5.2 Seizoenartikelen en /of trendartikelen.............................................................................. 32
5.3 Assortimentsopbouw ........................................................................................................... 33
5.4 Koopmotief .............................................................................................................................. 34
5.5 Artikelgroep 1............................................................................................................................ 35
5.6 Artikelgroep 2............................................................................................................................ 36
2
, Conclusie ........................................................................................................................................ 38
Bronvermelding ............................................................................................................................ 38
Bijlage .............................................................................................................................................. 39
Inleiding:
Deze werkstuk gaat over de branche detailhandel Supermarkten.
3
