BUSINESS
PROPOSAL
/// Music Tourism
WRITTEN BY
Lisa Harting - 201910 24/01/2022
English 4 - Miss Alami
Tourism Management / Breda University of Applied Sciences
, BUSINESS PROPOSAL PAGE 02
TABLE
OF
CONTENTS
1. Executive summary p. 3
2. The context and outline of the effects of Covid-19 on music p.4
tourism
2.1 Music tourism
2.2 The effects of Covid-19 on the music industry
3. Description of your business idea p. 5
3.1 Business idea
3.2 Virtual Reality Top 2000 Festival
4. Description of possible target market segments p. 6
4.1 Target group description
4.2 The target group in combination with the festival
5. Marketing methods used for the product p. 7
5.1 Marketing methods
5.2 Created online marketing methods
6. Outline of potential obstacles and difficulties p. 8
6.1 Obstacles and difficulties with solutions
7. Conclusion p. 9
8. Final recommendations p. 10
9. References p. 11
10. Appendix p. 13
PROPOSAL
/// Music Tourism
WRITTEN BY
Lisa Harting - 201910 24/01/2022
English 4 - Miss Alami
Tourism Management / Breda University of Applied Sciences
, BUSINESS PROPOSAL PAGE 02
TABLE
OF
CONTENTS
1. Executive summary p. 3
2. The context and outline of the effects of Covid-19 on music p.4
tourism
2.1 Music tourism
2.2 The effects of Covid-19 on the music industry
3. Description of your business idea p. 5
3.1 Business idea
3.2 Virtual Reality Top 2000 Festival
4. Description of possible target market segments p. 6
4.1 Target group description
4.2 The target group in combination with the festival
5. Marketing methods used for the product p. 7
5.1 Marketing methods
5.2 Created online marketing methods
6. Outline of potential obstacles and difficulties p. 8
6.1 Obstacles and difficulties with solutions
7. Conclusion p. 9
8. Final recommendations p. 10
9. References p. 11
10. Appendix p. 13
