Summary Uitwerking woorden Unit 1 t/m 12

Engels
Unit 1

 Communicating= to share information with others
 Factors= something that influences a situation
 Fluency= able to speak or write well
 Language= a system of communication
 Accuracy= correct, exact
 Awareness= knowledge and understanding of something
 Body language= movements of your body that tells how you are feeling
 Extensive= wide, large
 Vocabulary= all the words known and used by a person
 Mistakes= faults
 Physical= relating to the body
 Appearance= the way a person or thing looks to other people
 Accent= pronounce words in a particular area
 Problem= something that is hard to deal with
 Articulate= able to express ideas well
 Focused= concentrate at one particular point
 Reserved= reluctant to speak
 Coherent= clearly and easy to understand
 Hestitant= doubt
 Responsive= eager to react and communicate
 Eloquent= able to use your words well
 Inhibited= reluctant to speak
 Sensitive= emotions, feelings, easily upset
 Extrovert= outgoing
 Persuasive= good at influencing people
 Succinct= concise, to the point
 Fluent= speak a language easily or well
 Rambling= not getting to the point, talking in a confused way, wandering
 Vague= not clear
 Confused= unable to think clearly
 Influencing= to have an effect on people or things
 Eager= wanting to do something very much
 To react= answer, respond, reply
 Clarify= making clear
 Confuse= to make something difficult to understand
 Digress= to move away from the main subject
 Engage= to become involved or interested
 Explain= to make something clear
 Interrupt= to stop something for a short period
 Responsible= duty
 Productivity= the rate at which a person, company, or country does useful work
 Increases= rising
 Prosperity= you are doing well because you make a lot of money

, Recipient= a person who receives something
 Hide= conceal
 Expression= the process of making known one’s thoughts and feelings
 Irritable= becoming easily annoyed
 Exchange= change with someone
 Fade= blur
 Excuses= a reason that you give to explain why you did something
 Discussion= to talk with people about something and tell each other their opinions
 Conversation= to talk with people about something
 Consequences= a result of a particular action or situation
 Verbally= with words
 Junk= rubbish
 Overuse= use too much
 Distraction= a thing that prevents someone for giving full attention
 Peeking= look quickly
 Hypocrisy= not fair in a way of pretence
 Threatened= to cause harm to something or someone
 Vowed= to make a determined decision
 Uncivil= not polite
 Admitted= to agree (unwillingly)
 Forces= make someone do something against their will
 Unreliable= not able to be trusted or believed
 Marvellously= extremely
 Far-flung= far away, with a great distance
 Leisure= time when you are free from work and other duties
 Terrific= very good
 Pitching= short presentation
 Get away with= run off something
 Make things up= invent things
 Beat= to defeat
 Facial= having to do with your face
 Modify= to change something
 Offence= when you upset someone
 Impetuous= you do something quickly without thought
 Festered= irritated
 Invariably= always
 Abusive= causing harm
 Severe= very bad punishment, very serious
 Swamped= overloaded
 Medium= a tool for communicating
 Chronic= constant
 Reprimanded= you get told off, you get punished
 To put it in a nutshell= to give the main facts, in a short, clear way
 To get straight to the point= to talk about the most important thing
 To hear it on the grapevine= to hear about something because the information has been
passed from one person to another in a conversation
 To put someone in the picture= to give the latest information
 To get the wrong end of the stick= to not understand something

,  To be on the same wavelength= to share similar opinions and ideas
 Can’t make head nor tail of it= to fail to understand anything
 To talk at cross-purposes= to not understand someone
 To beat about the bush= to delay talking about something
 To get it straight from the horse’s mouth= to be told something by someone who has direct
knowledge of it
 To be like talking to a brick wall= to try to communicate with an unresponsive person
 To keep someone in the loop= to include someone in group communication

Unit 2

 Brand= a type of product made by a particular company
 Market= a place in order to buy and sell things
 Internationally= in or into many different countries
 Equipment= the set of necessary tools
 Image= reputation
 Origin= the beginning of something
 Target= purpose/ aim
 Segment= a part of something (a group) that can be divided
 Advertising= trying to persuade people to buy products
 Slogan= short phrase
 Marketingmix= 5 P’s: product, price, promotion, personnel, place
 Marketingstrategy= a plan designed to promote and sell a product
 Marketingplan= document that outlines the advertising plans
 Market adaptation= process of modifying an existing product
 Market penetration= get into the market
 Market segmentation= you split the market into groups
 Product placement= promotion of a product
 Product portfolio= collection of all the products
 Product feature= characteristics
 Customer profile= describing customers
 Customer retention= that you keep your customers
 Customer base= group of existing customers
 Brand positioning= positioning strategy to create a unique impression
 Brand identity= name, logo, tone, tagline of a brand
 Brand extension= expansion
 Partnership= to work together with someone
 Entering= to come into a particular place/ participating a market
 Conducted= to organize and perform an activity
 SWOT= strengths, weakness, opportunities, threats
 Analysis= studying or examining something
 Decision= choice
 STEP= sociological, technological, economical, political
 Geographic= relating to an area, country
 USP= unique selling point
 Competitors= rivals
 Habits= something you do often and regularly
 Growing market= increasing market
 Developing market= a market which is growing and become more advanced